email marketer

Email Marketing Specialist — Job Description

Position: Email Marketing Specialist
Employment Type: Full-Time / Remote
Department: Digital Marketing

Job Description:
We are looking for an experienced Email Marketing Specialist to plan, create, execute, and optimize email marketing campaigns that generate leads, increase customer engagement, and drive sales.

Key Responsibilities
Develop and execute email marketing campaigns and promotional campaigns.
Build and manage targeted email lists and customer databases.
Create engaging email content, newsletters, offers, and sales sequences.
Manage email automation, drip campaigns, and customer journeys.
Segment audiences based on customer behavior, interests, and demographics.
Monitor campaign performance, including open rates, click-through rates, conversions, and ROI.
Conduct A/B testing of subject lines, content, offers, and CTAs.
Optimize campaigns to improve engagement and conversion rates.
Maintain email deliverability and database quality.
Coordinate email campaigns with social media, PPC, SEO, and overall digital marketing strategies.
Prepare campaign reports and provide recommendations for improvement.
Skills & Requirements
2+ years of experience in email marketing or digital marketing.
Strong copywriting and communication skills.
Experience with platforms such as Mailchimp, HubSpot, Klaviyo, Brevo, ActiveCampaign, or similar.
Understanding of email automation, segmentation, and lead nurturing.
Knowledge of analytics and conversion optimization.
Ability to create compelling sales-oriented email campaigns.
Strong attention to detail and organizational skills.