B2B Appointment Setter

B2B Appointment Setter

Position: B2B Appointment Setter / Cold Caller
Type: Part-Time
Work Location: Remote
Industry: B2B Sales / Digital Marketing

About the Role

We are looking for a motivated, confident B2B Appointment Setter to join our sales team. Your primary responsibility will be contacting business owners, qualifying prospects, and booking qualified decision-makers directly onto our calendar.

This is a performance-focused role. You will be responsible for managing the prospect from the initial cold call all the way through to the scheduled appointment.

Responsibilities:

• Make 150–200+ outbound cold calls per day to business owners and decision-makers.
• Follow a provided cold-call script while maintaining a natural and professional conversation.
• Identify and speak directly with the business owner or primary decision-maker.
• Qualify prospects based on our specific criteria before booking an appointment.
• Collect and verify the owner/decision-maker's direct phone number.
• Ask qualifying questions to determine whether the prospect is a legitimate fit for our services.
• Book qualified prospects directly through Calendly.
• Confirm the prospect's appointment details and make sure they understand what the meeting is for.
• Follow up with prospects prior to their scheduled appointment to confirm they are still attending.
• Reschedule appointments when necessary and minimize no-shows.
• Accurately document calls, notes, qualification information, phone numbers, and appointment details in our CRM.
• Follow up with prospects who show interest but aren't immediately ready to book.
• Maintain accurate records of all outreach and follow-up activity.
• Communicate with the sales team regarding qualified opportunities and important prospect information.

Qualification Requirements:

Before booking an appointment, you must ensure the prospect meets our qualification criteria, including:

• They are the business owner or authorized decision-maker.
• They have a genuine need for the service.
• They are currently interested in improving/growing their business.
• They meet our minimum business qualifications.
• They have the authority to make purchasing decisions.
• They are willing to attend a scheduled sales call.

We do not want appointments simply to fill the calendar. We want qualified appointments that have a legitimate chance of becoming clients.

What We're Looking For

• Previous B2B cold-calling or appointment-setting experience preferred.
• Excellent verbal communication skills.
• Confident speaking with business owners.
• Comfortable handling objections and rejection.
• Strong follow-up skills.
• Organized and detail-oriented.
• Reliable and able to consistently hit daily call targets.
• Comfortable using Calendly, CRM software, and business communication tools.
• Self-motivated and able to work independently.
• Strong English communication skills.

Performance Expectations

You will be measured primarily on:

• Outbound calls completed
• Conversations with decision-makers
• Qualified appointments booked
• Appointment show rate
• Quality of booked appointments
• Follow-up completion
• Accuracy of CRM information

The goal isn't just to make calls — it's to create qualified sales opportunities for the company.

Ideal Candidate:

The ideal candidate is someone who can confidently pick up the phone, speak with a business owner, quickly determine whether they're a fit, and move them toward a scheduled appointment without being