Amazon Book Marketing Specialist

The Amazon Book Marketing Specialist will be responsible for developing and executing marketing strategies specifically focused on increasing the visibility, discoverability, ranking, traffic, and conversions of books on Amazon.

This role will manage and optimise Amazon book listings, conduct keyword and competitor research, manage Amazon advertising campaigns, track performance, and recommend new strategies to improve sales. The ideal candidate has proven experience in Amazon book marketing, including KDP and AMS/Amazon Ads, and can independently analyse data and implement improvements based on campaign and sales performance.

Primary Tasks

• Develop and execute Amazon book marketing strategies.
• Optimise book listings, including keywords, categories, and descriptions.
• Manage and monitor Amazon Ads, including AMS/KDP Ads.
• Optimise advertising campaigns to improve performance.
• Improve book visibility and ranking on Amazon.
• Drive relevant traffic to book listings.
• Identify opportunities to increase conversions across all book formats.
• Assist in generating and managing book reviews and ratings.
• Conduct keyword research.
• Conduct competitor research.
• Monitor book and advertising performance metrics.
• Analyse performance data and identify opportunities for improvement.
• Provide regular performance reports and updates.
• Suggest and implement new marketing ideas and strategies to help boost book sales.

Potential Additional Tasks (If any)

• Assist Research additional keywords, categories, and market opportunities.
• Review competitor marketing strategies and identify opportunities for improvement.
• Assist with new book launches and marketing campaigns.
• Support promotional activities for books across relevant Amazon formats.
• Recommend changes to listings and campaigns based on performance data.
• Assist with additional Amazon marketing projects as required.

Work Experience Required

• Proven experience in Amazon book marketing.
• Proven experience working with Amazon KDP.
• Proven experience managing AMS/Amazon advertising campaigns.
• Experience optimising Amazon advertising campaigns.
• Strong experience with Amazon SEO, keywords, and rankings.
• Experience optimising Amazon book listings.
• Experience conducting keyword and competitor research.
• Experience analysing marketing and advertising data to improve performance.
• Experience tracking campaign and sales performance and providing reports.Technology/Systems

Experience Required

• Amazon KDP
• Amazon Ads / AMS
• Amazon book listing management tools and systems
• Keyword research tools relevant to Amazon
• Performance reporting and analytics tools relevant to Amazon marketing

Education/Qualifications Required

• Strong understanding of Amazon book marketing.
• Strong understanding of Amazon SEO, keywords, categories, and rankings.
• Strong understanding of Amazon advertising campaigns and optimisation.
• Ability to analyse data and use findings to improve performance.
• Strong communication and reporting skills.
• Ability to work independently and manage responsibilities proactively.
• Self-starter with the ability to suggest and implement new marketing ideas.

Nice to Have

• Experience marketing books across multiple formats.
• Experience assisting with book reviews and ratings.
• Experience supporting book launches and promotional campaigns.
• Experience with additional digital marketing channels that can drive traffic to Amazon listings.
• Experience developing new strategies to improve book visibility, rankings, conversions, and sales.