Marketing Manager

Experienced Marketing Manager – Volta Soccer Training Center, Yorktown

Volta Soccer Training Center is a growing franchise with locations serving youth soccer players and their families. Our Yorktown (New York) facility is our flagship location and will be the primary focus of this role.

Our main offering is the Volta Player Development Program (PDP), a technology-driven soccer training program designed to help young players improve their technical ability, athletic development, game intelligence, and confidence. We combine professional coaching, high-repetition training, and performance technology to create a complete player-development experience.

Currently, most new customers discover Volta through paid advertising and are invited to book a free trial session. Our Business Development Center then follows up with those leads and manages the communication process through our CRM.

We're now looking for an experienced Marketing Manager who can help Volta Yorktown reach more families beyond paid advertising. We need someone who can develop and execute strategies involving email , SMS, organic social media, local partnerships, referrals, community outreach, content, and other effective marketing channels.

This is not a role for someone who only manages ads. We're looking for a hands-on marketer who can evaluate what we're currently doing, identify new opportunities, develop a clear plan, and execute campaigns that produce measurable results.

The initial focus will be growing our Yorktown flagship location. If your work is successful, there may be an opportunity to take on a larger role supporting additional Volta franchise locations.

Responsibilities

• Develop and execute a complete local marketing strategy for Volta Yorktown
• Increase awareness and enrollment for the Volta Player Development Program
• Expand our lead generation beyond paid advertising
• Create and manage email and compliant SMS campaigns
• Build automated lead-nurturing and follow-up sequences
• Develop campaigns to re-engage older leads and former customers
• Create referral and customer-retention campaigns
• Improve our organic social media presence and local brand awareness
• Develop content that connects with youth soccer players and their parents
• Build partnerships with local soccer clubs, coaches, schools, businesses, and community organizations
• Plan local promotions, events, open houses, and community outreach initiatives
• Collaborate with our BDC team to improve lead quality and conversions
• Improve the customer journey from initial interest to free session and enrollment
• Create and test landing pages, offers, messaging, and campaigns
• Track lead volume, booked sessions, attendance, enrollment, customer acquisition costs, and return on investment
• Provide regular performance reports and recommendations
• Build repeatable marketing systems that can eventually be used by other Volta locations

We're Looking For Someone Who

• Has proven experience as a Marketing Manager, Growth Marketer, or in a similar role
• Has successfully helped grow a local or location-based business
• Has strong experience with email and SMS marketing
• Understands marketing automation, segmentation, lead nurturing, and CRM workflows
• Has experience with local marketing, community outreach, and partnership development
• Can create a strategy and execute the work independently
• Is proactive, creative, organized, and focused on measurable results
• Uses data to evaluate performance and make decisions
• Has excellent written and verbal English communication skills
• Understands conversion optimization and the customer journey
• Can work effectively with business development and location leadership
• Can identify opportunities without waiting for detailed instructions
• Can start as soon as possible

Why Join Our Team?

This is an opportunity to take ownership of marketing for Volta's flagship location and directly influence its growth.

You'll have the freedom to introduce new marketing channels, test ideas, create campaigns, and build systems that can become part of Volta's larger franchise marketing strategy.

If your work produces strong results at the Yorktown location, there may be opportunities for:

• Performance bonuses
• Career advancement
• Increased responsibilities
• A larger marketing leadership role
• Supporting additional Volta franchise locations
• Long-term growth with the company

Preferred Qualifications

• Experience using GoHighLevel is strongly preferred\
• Experience marketing a youth sports, soccer, fitness, membership-based, or local service business\
• Experience marketing to parents and families\
• Experience with email and SMS automation\
• Experience with local SEO and organic social media\
• Experience creating referral programs and community partnerships\
• Existing relationships with soccer clubs, schools, coaches, or youth organizations are a plus\
• Experience creating landing pages and improving conversion rates\
• A documented history of improving lead generation, customer acquisition, and revenue

When applying, please include examples of marketing campaigns you have developed, the channels you managed, and the measurable results you achieved.