tsy Shop Social Media Manager (Pinterest, Facebook, Instagram, TikTok)

About Us:
We are a growing Etsy shop looking for a Social Media Manager to build our brand and bring new customers to an Etsy shop through Pinterest, Facebook , Instagram, and TikTok.

Position Overview:
This role is not just about posting. Your main goal is to get real people to visit the Etsy shop and buy. Every pin, post, video, and conversation should help build our Etsy brand and drive traffic, leads, and sales to our Etsy listings. You will work directly with the shop owner and report on what is bringing in visits and orders.

Key Duties and Responsibilities:

Pinterest:

• Create and schedule pins for Etsy listings using Pinterest best practices
• Build and organize boards that match the products and the ideal customer of the Etsy shop
• Track which pins send the most clicks to the Etsy shop and create more of what works

Facebook (Posting and Community Management):

• Post consistently on the Facebook page with content that fits the brand
• Find and join Facebook groups where the brand’s ideal customers spend time
• Take part in group conversations in a helpful, genuine way that follows each group's rules (no spamming)
• Start conversations, answer questions, and guide interested people to the Etsy shop
• Build and manage the Facebook community, keeping members engaged and turning them into repeat buyers
• Reply to comments and messages quickly and pass order questions to the shop owner
• Keep a simple log of leads and conversations that turned into shop visits or sales

Instagram:

• Post photos, carousels, Reels, and Stories that show off the products and brand
• Engage with followers and accounts in the niche every day
• Reply to comments and DMs and point interested buyers to the right Etsy listing

TikTok:

• Create short videos showing our products, order packing, behind the scenes moments, screen recordings of design creation and trends that fit the brand
• Keep up with trending sounds and formats and suggest ideas the shop owner can use
• Reply to comments and send interested viewers to the Etsy shop

General:

• Keep a daily posting and engagement schedule across all platforms
• Keep our brand voice and look consistent everywhere
• Send a weekly report showing posts made, engagement, clicks to Etsy, and any sales connected to your work
• Suggest new ideas based on what is working

Who You Are:

• Creative and comfortable talking with people online
• Focused on results (traffic and sales), not just likes
• A self starter who works independently and hits deadlines
• Consistent and reliable every day
• Eager to learn and keep up with platform changes

Qualifications:

• 1 to 2 years of social media management experience, ideally for an online shop or product brand
• Etsy or ecommerce experience is a big plus
• Fluent in written and spoken English
• Experience with Pinterest, Facebook pages and groups, Instagram, and TikTok
• Comfortable with Canva and basic video editing (CapCut or similar)
• Willing to work US hours, or at least partly overlap with US business hours
• Appropriate use of AI: comfortable using AI tools such as ChatGPT or Claude to brainstorm content ideas, draft captions, and research keywords and hashtags, while always editing so the content sounds human and matches our brand voice. AI should never be used for automated replies in Facebook groups or ---------- , fake engagement, or anything that breaks platform rules
• Reliable internet and computer

Benefits:

• Fully remote with flexible scheduling within US hours
• Long term role for the right person
• Room to grow hours and pay as the shop grows

How to Apply:

• Email or message us at ---------- with:
• Your resume
• Your availability and whether you want Part Time or Full Time and number of hours per week
• Links to social media accounts you have managed
• A short Loom video sharing your social media experience and whether you have ever worked with or around Etsy shops
• A short note on how you use AI in your work

**To show you read the full post, email us at ---------- with your application and the subject line: "Etsy Social Media Manager"

**Note: Side jobs are fine as long as they do not interfere with this role.