Senior Social Media Manager

Social Media Strategy
Develop and execute social media strategies aligned with brand and business goals.
Create monthly content calendars and campaign plans.
Identify trends, opportunities, and platform best practices to drive growth.

Content Management
Plan, create, and publish engaging content across social platforms (Instagram, Facebook , TikTok, Pinterest, LinkedIn, etc.).
Write compelling captions, hooks, and calls-to-action.
Coordinate with designers, videographers, and content creators to produce high-quality content.
Ensure brand consistency across all social channels.

Community Management
Monitor and respond to comments, messages, and customer inquiries.
Engage with followers to foster a positive brand community.
Escalate customer service issues to relevant teams when necessary.
Build relationships with brand advocates and loyal customers.

Performance Analytics
Monitor social media KPIs and campaign performance.
Prepare weekly and monthly performance reports.
Analyze engagement, reach, follower growth, website traffic, and conversions.
Recommend optimization strategies based on data insights.