Graphic Designer — Paid Ads & eCommerce Creative

Fully remote (GMT+8 or later) · Contract, flexible terms · Experienced, 5+ years

About ARDANT

ARDANT is a premium fine jewellery brand in a fast-growth phase. As we scale, the standard of everything a customer sees has to rise with us — every ad, every page, every asset should feel considered, elevated, and unmistakably ARDANT.

Paid advertising is one of our most important growth levers, and our creative carries a dual responsibility: to perform and to protect the premium feel of the brand. We are looking for an experienced designer who delivers high-performing static ad creative and has the craft and taste to work across the wider eCommerce experience.

The role in one line

Own the design of our paid ad creative — work that is on-brand and built to convert — with the range and seniority to contribute across our full eCommerce output.

Direction and copy are provided. Your responsibility is to translate a brief into refined, high-performing design: how the work looks, and how well it converts.

Working within the team

You will join an established team of graphic designers. Brand vision is set by our Creative Director and Founder, whose role is to preserve and enhance ARDANT's visual identity — you will design within that vision and help uphold it.

This is a versatile, flexible role. Alongside your core focus on paid ads, you are expected to step into whichever eCommerce design needs are most important to the business at any given time. We value people who move fluidly between disciplines and support the team where they are needed most.

The split

• ~60% paid ad creative — concepting and designing static ads for Meta and TikTok, on-brand every time
• ~40% wider eCommerce creative — flexing across the assets below, prioritised by business goals

Your north star

Ad creative performance — the design-driven side of it: the hook, layout, visual hierarchy, imagery, and CTA treatment that make people stop, read, and click. Your work is measured on whether your creative decisions move performance, within the copy and offer provided.

What you'll do

Paid ad creative — your primary focus (~60%)

• Concept and design static ad creative for Meta and TikTok from copy briefs
• Develop and iterate creative variations based on performance
• Apply direct-response principles — hook, hierarchy, scannability, safe zones, CTA treatment — while holding a premium, distinctly ARDANT standard
• Conceptualise and formulate creative ideas from provided art direction

Wider eCommerce creative — as needed (~40%)

• Conversion-optimised website UI / UX and on-site visuals
• Product detail pages (PDPs) and product-education graphics
• Website banners, campaign bumpers, and launch assets
• AI-assisted image generation (e.g. Flora / equivalent engines) to support and accelerate creative production
• Print and physical assets where needed — e.g. mailer boxes, packaging inserts, unboxing experience
• Email design — campaign and lifecycle flows, handed off build-ready

Must-haves

• Proven paid ad / performance creative experience — a strong portfolio of static ad work for premium DTC / eCommerce brands, not generalist graphic design (5+ years)
• An elevated design sensibility — a natural eye for and interest in premium, high-end aesthetics. You understand what separates good design from exceptional design, and you hold that standard instinctively
• Brand-system fluency — able to work from a brand bible, stay consistent, and produce genuinely on-brand creative, not just templated variations
• Ability to conceptualise and formulate creative ideas from provided art direction
• Exceptional Photoshop proficiency — this is the priority — hands-on layout, compositing, and retouching at a genuinely high level of craft
• Experience working with and manipulating AI-assisted image-generation engines — as a production tool that supports craft, never a replacement for it
• Figma — confident designing and organising work here
• Motion / animated GIF capability for ads and email
• Fast, reliable, brief-driven execution — able to take a brief and deliver finished, on-brand work without heavy art direction
• A versatile, collaborative approach — comfortable flexing across disciplines and supporting the team where the business needs it most

Nice-to-haves

• Familiarity with Meta / TikTok ad specifications and formats
• Familiarity with Klaviyo (helpful for email handoff)
• Conversion-focused website UI / UX experience
• Print and packaging design experience

How we work with you

• Fully remote, with real-time overlap required — you should be in GMT+8 or later
• Flexible engagement: we prioritise finding the right person over a rigid contract shape, and will scale the arrangement up for a strong fit
• Direction, copy, and strategy come from the team — you will always have a brief

How to apply
A complete application has three parts. Applications missing any part will not be reviewed.

1. Portfolio — paid ad and premium DTC work front and centre
2. A short note on your eCommerce and paid social experience
3. Completed trial task (see below)
4. Email to ----------

Trial task (required to apply)

Create 2 vertical static ads (9:16) for Meta (Facebook / Instagram) plus a short written note (3–5 sentences) explaining your creative decisions.

• Brand: Prose ( ---------- ) — a DTC haircare and skincare brand
• Product: The Custom Shampoo ( ---------- /products/custom-shampoo)
• Objective: Introduce the Custom Shampoo to a cold audience with benefit-led, science-backed messaging

Ad copy — use exactly as provided:

Ad 1

• Science-backed personalisation
• For your hair only
• In a third-party clinical study, we proved that Prose custom haircare outperformed premium off-the-shelf competitors: Hydrates hair better · Reduces frizz better · Reduces hair damage better
• 100% Custom Formulas
• 185+ Clean Ingredients
• 600K+ 5-Star Reviews

Ad 2

• Holy-grail haircare with your name on it
• In a third-party clinical study, we proved that Prose custom haircare outperformed premium off-the-shelf competitors: Hydrates hair better · Reduces frizz better · Reduces hair damage better
• 91% said all my hair and scalp concerns were addressed.
• Start your free consultation

Guidelines

• Refer to the brand's website for visual identity (typography, colour, etc.). Logo and font files are provided.
• You may source images from the brand's site or elsewhere — this is a mock ad for assessment only and will never be used commercially.
• Choose appropriate dimensions and resolution. Note Meta may auto-crop to 4:5 — keep key visuals and text within safe zones.
• This task should take approximately 1.5–2 hours.