Meta Ads Creative Strategist – Ecommerce/DTC | Scripts, Briefs, Angles & Full-Funnel Testing

About us
We are a growing ecommerce brand, and Meta Ads is our main acquisition channel. Our editors already produce the content. What we need now is the strategic mind who d ---------- what we make, for whom, why, and when to test it, and who turns those decisions into scripts and briefs our editors can execute. You will work closely with the founder and the editing team, and you will have real influence on the brand's creative direction.

The role
You will own creative strategy on Meta and turn it into execution. That means writing the scripts and creative briefs our editors work from every week. You will find new angles and avatars, stay ahead of what is working in the market, and build a testing process that consistently produces winners. We want someone who brings ideas, challenges assumptions and pushes innovation. We do not want someone who waits to be told what to do.

What you'll do

Study the niche in depth: Amazon reviews, Reddit, forums, comments, competitor ads and the Meta Ad Library, to uncover pain points, desires, objections and the customer's real language
Find and develop new avatars and angles, and keep a living angle bank mapped to funnel stage and awareness level
Plan creative across TOF, MOF and BOF, knowing what each stage needs and how it connects to the others
Track market trends, formats and hook styles, and spot what is worth adapting before it becomes saturated
Write ad scripts for every format we run (UGC, founder-led, demos, comparisons, voiceover, native-style content), covering hook variations, body, proof and CTA
Write detailed creative briefs for the editors: objective, avatar, angle, funnel stage, format, hook options, script, visual direction, references and what we are testing
Write copy for statics and carousels, including headlines, primary text and on-image text
D ---------- what to test, when, and why: new concepts vs. iterations, hook variations, format tests
Read performance data (ROAS, CPA, CTR, CPM, hook rate, hold rate, frequency, AOV, CVR) and turn insights into the next round of creative
Work directly with the founder on strategy, and with the editors on execution, reviewing their cuts and giving clear, actionable feedback

What we're looking for

Proven experience as a creative strategist for ecommerce/DTC brands on Meta Ads
Strong scriptwriting skills: you know how to write hooks that stop the scroll and scripts that hold attention and convert, adapted to each funnel stage
Experience writing clear, detailed creative briefs that editors can execute without guesswork
Deep knowledge of formats, hooks and creative structures that perform on Meta today (UGC, founder-led, demos, comparisons, statics, carousels, native-style content, and more)
Strong understanding of avatars, angles, awareness levels and funnel stages
Solid grasp of the numbers behind an ecommerce business: ROAS, CPA, breakeven ROAS, margins, AOV, CVR, and how creative performance affects profitability
Familiarity with Meta Ads Manager: you don't need to be a media buyer, but you must be able to read an account and draw creative conclusions from it
A research-first mindset: you dig into reviews, Reddit and customer conversations before writing a single hook
Proactive and strategic: you bring ideas, propose tests and explain the reasoning behind them
Excellent written English and clear communication
A portfolio with real examples of scripts, briefs, angle docs or ads you strategized, ideally with results

Nice to have

Direct-response copywriting background
Experience with creative analytics or inspiration tools (Motion, Foreplay, Atria or similar)
Experience across multiple niches or brands

This role is not for you if

You are mainly a video editor or UGC creator, without strategy and research experience
You are a pure media buyer with no creative background
You only provide ideas or strategy decks and don't write the scripts and briefs yourself
Your experience is mostly in lead gen, local businesses or agency work outside ecommerce
You cannot show concrete examples of your work

Engagement
Ongoing collaboration. Hours and structure are flexible and will be discussed with shortlisted candidates.