Video Strategist (Singapore-based Digital Marketing Agency)

No More Graveyard Shifts! Work in PH Time Zone

We’re looking for an experienced Video Strategist to join our growing healthcare marketing agency.

This role combines video strategy, creative development, performance marketing, and hands-on video production. You’ll be responsible for developing high-converting video advertising strategies, planning creative campaigns, creating performance-driven concepts, and editing video ads designed to generate measurable results across Meta Ads, Google Ads, and YouTube.

This is not a traditional video editing role. We’re looking for someone who understands the intersection of creative storytelling, consumer psychology, paid advertising, and performance marketing — and can also take a video concept from idea to finished creative.

You’ll develop video ad concepts, scripts, hooks, creative angles, and content strategies while also editing and refining creatives to improve CTRs, conversions, and lead generation for healthcare clients across Singapore.

Key Responsibilities:

• Develop high-converting video ad strategies for Meta Ads, Google Ads, and YouTube
• Create video concepts, scripts, storyboards, and creative briefs
• Research competitors, trends, audience insights, and winning creative angles
• Develop strong hooks, messaging, CTAs, and creative variations for testing
• Edit and produce short-form and performance-driven video ads for paid campaigns
• Repurpose and adapt existing footage into multiple creative variations and formats
• Add captions, motion graphics, transitions, sound effects, music, and other editing elements where appropriate
• Create multiple versions of videos for A/B testing, including different hooks, openings, messaging, and CTAs
• Create thumbnail concepts designed to improve click-through rates
• Analyse ad performance and use data to generate new creative testing ideas
• Collaborate with marketers, designers, and other creative team members to execute campaigns
• Continuously identify opportunities to improve video creatives based on performance data

Requirements:

• Minimum 5 years of video advertising experience
• Previous digital marketing agency experience is required
• Proven experience creating successful Meta Ads creatives
• Strong portfolio showcasing video ad campaigns and performance-driven creative work
• Ability to provide performance data or case studies from previous campaigns
• Strong understanding of direct response marketing, paid advertising, and consumer psychology
• Excellent storytelling, scriptwriting, and creative strategy skills
• Strong video editing skills with experience producing content for paid advertising
• Proficiency in professional video editing software such as Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent
• Strong understanding of video formats, pacing, hooks, retention, and platform-specific creative requirements
• Strong eye for thumbnails and conversion-focused creative concepts
• Comfortable working in a performance-driven environment where creative decisions are guided by data

How to Apply:

Send your updated CV and portfolio ----------
Your New Video Ad Strategist 2026