Job Title: Digital Marketing Specialist – SEO, Email Campaigns, Google Ads & Social Media Ads

Work Schedule: 8:30 AM - 5 PM Sydney time

Job Description:
We are seeking a proactive and experienced Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in implementing on-page and off-page SEO strategies, executing targeted email campaigns, and managing and optimizing social media ads to drive traffic, engagement, and conversions.

Key Responsibilities:
Develop and execute comprehensive on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic to our website and stores Conduct keyword research, optimize website content, and ensure technical SEO best practices are implemented. Plan, create, and execute targeted email marketing campaigns, including list segmentation, A/B testing, and performance tracking. Manage and optimize paid social media campaigns across platforms such as Facebook , Instagram, TikTok, LinkedIn, and others. Analyze campaign performance data and provide insights and recommendations to maximize ROI. Collaborate with content creators and designers to ensure cohesive brand messaging across all digital platforms. Stay updated on industry trends and algorithm updates to ensure the most effective strategies are being utilized. Provide regular reports on campaign performance, insights, and recommendations for improvement.

Requirements:
Proven experience in SEO (on-page and off-page), email campaign management, and social media ad management. Strong understanding of digital marketing analytics tools (Google Analytics, SEMrush, Moz, etc.). Proficiency with email marketing platforms (ZOHO.). Experience with social media advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, etc.). Excellent written and verbal communication skills.
Ability to work independently and as part of a team, with strong attention to detail. Proactive, adaptable, and results-driven mindset.

Preferred:
Experience in a B2B or agency environment.
Familiarity with AI tools and CRM platforms is a plus.

Please include a link to your resume and make sure it's accessible.