Creative Strategist: Ecommerce Meta Ads, Swipes and Winning Angles

ABOUT THE ROLE

We are a health, beauty, and wellness ecommerce company running Meta ads across multiple international stores.

We are looking for experienced Creative Strategists who can research strong swipes, develop original angles, write direct-response copy, and guide Image Ad Creators in producing effective static ads.

You must understand ecommerce advertising, customer psychology, creative research, advertorial funnels, and how to turn market insights into concepts that can be tested and scaled. Practical experience with direct-response dropshipping creatives is important.

You will work with Image Ad Creators and the media-buying team to turn research and performance feedback into clear briefs, new concepts, and iterations of proven winners.

WHAT YOU WILL DO

• Research competitor ads, product pages, advertorials, customer reviews, pain points, objections, and market trends.
• Find promising swipes through the Meta Ad Library and other reliable research sources.
• Evaluate swipes using available reach, impressions, run duration, repeated variations, market relevance, and advertiser credibility.
• Break down the hook, angle, offer, structure, customer desire, and visual approach behind each reference.
• Turn product research and swipe insights into original concepts, direct-response copy, and detailed creative briefs.
• Provide clear source links, copy, visual direction, target audience, offer, and deliverables in each brief.
• Guide Image Ad Creators and ensure their work follows the intended strategy and brief.
• Develop new concepts and test different customer problems, awareness levels, hooks, and angles.
• Create iterations of proven winners while preserving the reason the original creative worked.
• Review campaign performance with the media-buying team and use the results to plan the next tests.
• Maintain an organized testing pipeline across assigned products, stores, and markets.
• Follow Meta compliance requirements for health, beauty, and wellness advertising.
• Report creative winners, failures, learnings, bottlenecks, and next actions clearly.

WHAT WE ARE LOOKING FOR

• Proven Creative Strategist experience with ecommerce or dropshipping brands.
• Strong swipe-research, direct-response, and customer-research skills.
• Ability to explain why an ad may be performing and turn that insight into an original concept.
• Ability to distinguish available performance evidence from assumptions. Ad longevity or engagement alone does not prove profitability.
• Strong understanding of hooks, angles, offers, customer awareness, and advertorial funnels.
• Experience writing ad copy and giving clear, actionable instructions to designers.
• Ability to use campaign data when recommending what to iterate, stop, replace, or scale.
• Familiarity with Meta compliance risks involving health and beauty products.
• Clear written and spoken communication for briefs, feedback, and team discussions.
• Ability to manage deadlines and maintain a steady creative-testing pipeline.
• Full-time availability and interest in long-term work.

NICE TO HAVE

• Experience with health, beauty, wellness, supplements, or personal-care products.
• Experience with UK, EU, Canada, Israel, Switzerland, or US markets.
• Experience writing advertorials, product pages, or offer pages.
• Experience leading designers or a small creative team.
• Experience working directly with media buyers.
• A portfolio containing ads, angles, or landing pages that achieved measurable results.

HOW TO APPLY

Start your application with the word ANGLE and answer every question below.

1. How many years have you worked as a Creative Strategist for ecommerce or dropshipping brands?
2. Which products, niches, brands, and markets have you worked with?
3. Walk us through your complete swipe-research process.
4. What performance signals do you use to d ---------- whether a swipe is worth studying? Explain how you use reach, run duration, repeated variations, and other available evidence.
5. Share one winning angle you developed. Explain the research, insight, execution, and result. Include links and verified performance evidence where available.
6. How do you turn a competitor swipe into an original concept instead of copying it?
7. Have you written ad copy, advertorials, or landing pages? Please share examples.
8. How do you use campaign data when d ---------- what to iterate, stop, replace, or scale?
9. What Meta compliance risks do you watch for in health and beauty advertising?
10. Have you led designers or Image Ad Creators? Describe your briefing and feedback process.
11. Share your CV, portfolio, sample briefs, swipe boards, landing pages, and any redacted performance evidence. Make sure all links are viewable.
12. State your availability, earliest start date, and any existing work commitments.
13. State your expected monthly salary in USD.

Applications that do not follow the instructions or provide the requested answers and relevant work samples will not move forward.

Qualified applicants will receive a Creative Strategist assessment. Applicants who pass the assessment will be invited to an initial interview.