Creative Marketing VA | Graphic Design, Content & AI

JOB DESCRIPTION
ABOUT THE ROLE
Hi! I’m Tiana, founder of Lash Me Tee a Sydney-based lash & brow brand offering services, education, mentoring and professional lash supplies.
I’m looking for a long-term Creative Marketing VA who can become part of the brand and help me bring my ideas to life.
This is not a basic admin VA role.

The biggest thing I’m looking for is someone with a strong creative eye who understands modern beauty branding, social media and visual storytelling. I have lots of ideas, content, photos, videos and education to share, but I need someone who can take direction and then use their own initiative to turn it into polished, strategic content.
I don’t want someone who needs every design explained step-by-step. I want someone who can learn my brand, understand what I like and eventually be able to think, “This would work really well for Lash Me Tee.”

WHAT YOU’LL HELP WITH
Your main responsibilities will include:

• Designing Instagram carousels, graphics, stories and promotional content in Canva
• Helping maintain a cohesive, premium and recognisable Instagram feed
• Turning my raw photos, videos, screenshots, client results and ideas into engaging content
• Creating professional AI-generated imagery for products, campaigns and social media when required
• Coming up with creative content concepts rather than only waiting for me to provide ideas
• Repurposing existing content into new posts, stories and marketing material
• Creating graphics for my lash supplies, education, mentoring and salon services
• Creating promotional graphics for launches, courses, offers and lead magnets
• Assisting with email marketing and designing/scheduling email s in Flodesk
• Helping upload or update website content in Shopify when required
• Organising content, brand assets, templates and shared folders
• Following content plans and deadlines
• Researching beauty/lash industry content and visual trends for inspiration
• Supporting other creative/marketing tasks as the role develops

I am not expecting you to know absolutely everything on day one. The most important things to me are your design ability, initiative, willingness to learn and ability to understand a brand.

THE LASH ME TEE AESTHETIC
My brand is clean, feminine, elevated and modern.
Think:
Pinterest beauty editorial × quiet luxury × modern beauty brand.
My visual direction includes cream, warm neutrals, white and chocolate brown (#5F4C3E), with intentional use of black where appropriate.
My main fonts are League Spartan and Lato. I'm open to new font branding.
I like a mixture of clean editorial layouts, strong typography, real imagery, UGC-style product photography, close-up beauty imagery, screenshots/messages, educational graphics and elevated product imagery.
I DON'T want everything to look like the same beige Canva template.
The feed should feel creative and interesting while still cohesive.
AI imagery should look realistic, editorial and professional never obviously AI-generated, plastic or overly perfect.
You will be provided with brand guidelines, examples, inspiration, existing content and feedback so you can learn the brand.

WHO I’M LOOKING FOR
You would suit this role if you:

• Have a genuinely strong eye for graphic design and aesthetics
• Have experience creating content for beauty, fashion, skincare, wellness or another visually-led brand
• Are highly confident using Canva and caput (if applicable)
• Can create realistic, professional AI imagery and understand AI creative tools
• Understand Instagram content and what makes someone stop scrolling
• Can follow an existing brand identity without making every graphic look identical
• Have excellent attention to detail
• Communicate clearly
• Meet deadlines
• Are organised and reliable
• Are comfortable receiving feedback and making revisions
• Can work independently once you understand the task
• Take initiative instead of waiting for instructions for every small decision
• Can suggest ideas when you see opportunities for the brand
• Are interested in developing a long-term working relationship

Experience with Flodesk and Shopify is highly valued. Experience within the beauty industry is also a bonus.
Good written English is important because you may eventually assist with captions, email s and website content.

HOW WE’LL WORK TOGETHER
I believe a VA works best when they actually understand the business rather than receiving random tasks with no context.
I will provide training and recorded videos explaining my processes where required, along with access to organised brand assets, templates and SOPs.
We will use shared folders/documents to keep tasks and content organised and have regular check-ins for priorities, deadlines and feedback.
Clear communication is very important to me.
Initially, I expect this role to be approximately 10 hours per week, with the opportunity for additional hours and responsibility as we develop a strong working relationship.
I’m looking for someone long-term, not someone to complete a few designs and disappear.

HOW TO APPLY
Please do not send me a generic copy-and-paste application.
Start your application with the word CHOCOLATE so I know you have read the entire job description.
Please include:
1. A link to your portfolio.
2. Your 3 strongest social media/graphic design examples.
3. Examples of AI imagery you personally created, if available.
4. Any beauty, fashion, skincare or feminine brand work you have completed.
5. Your experience with Canva, AI tools, Flodesk and Shopify.
6. Your current availability and preferred working hours.
7. Your hourly rate.
8. Your internet reliability/work setup.
9. Your typing speed/WPM if known.
10. A short answer to this question:
11. Your lead timing
If I gave you a folder containing lash photos, client transformations, product photos, student messages and videos — how would you turn those assets into content for my brand?
And finally:
Look at the aesthetic described in this job post and tell me ONE creative content or graphic idea you would make for Lash Me Tee.
I’m intentionally asking this because I’m looking for someone who can think creatively and bring ideas to the business, not simply execute instructions.

SHORTLISTED APPLICANTS
Shortlisted applicants may be asked to:

• Complete a short interview
• Complete a typing test (approximately 40–60+ WPM is preferred)
• Complete a small paid creative trial using Lash Me Tee branding

The paid trial will help me assess your design eye, ability to follow a brief, attention to detail, communication and how well you interpret the brand.

If you love beauty branding, content creation and creating work that actually looks beautiful, I’d love to see your portfolio.
Tiana
Founder, Lash Me Tee