Senior Amazon Brand Manager – UK, Europe & USA

MTL Global is a UK-based e-commerce business operating established consumer brands across Amazon and other major online marketplaces.

We are looking for an experienced Senior Amazon Brand Manager to take ownership of the growth and day-to-day management our fast-growing household and laundry brand.

Brand is already trading in the UK and is expanding internationally across Europe and the United States.

This is not a junior Amazon VA position.

We are looking for someone who already knows Amazon extremely well, has personally managed successful private-label or consumer-product brands and can work independently without requiring extensive training.
You will work directly with the Managing Director and our existing PPC/creative resources.

Your responsibility
Your job is simple:
Grow the Brand on Amazon profitably across the UK, Europe and USA.
You will take ownership of the Amazon channel rather than simply complete tasks assigned to you.

Key responsibilities
Amazon Seller Central

• Full day-to-day management of Amazon Seller Central
• UK, European and US marketplaces
• Account health monitoring
• Brand Registry
• Listing and catalogue troubleshooting
• Variations and parent/child structures
• Flat-file uploads and bulk updates
• Seller Support cases and escalations
• Suppressed listings and compliance issues
• FBA inventory monitoring

Listings & Conversion

• Keyword research
• Amazon SEO
• Titles, bullets and backend search terms
• Listing optimisation
• Competitor analysis
• Conversion-rate improvement
• A/B testing
• Manage A+ and Premium A+ content
• Amazon Store management
• Coordinate image and video improvements with our creative team

You do not need to personally design graphics, but you must be able to identify what creative is required and brief designers properly.
Brand Growth

• Develop marketplace growth plans
• New-product launches
• Promotional planning
• Coupons and deals
• Subscribe & Save development
• Review and rating strategy within Amazon policy
• Organic ranking improvement
• Competitive positioning
• Cross-selling opportunities
• Product opportunity analysis
• International marketplace expansion

Advertising
We have separate PPC resources, but you must understand Amazon Advertising sufficiently to:

• Review PPC performance
• Understand ACOS and TACOS
• Identify inefficient spend
• Analyse search terms
• Understand organic versus paid ranking
• Challenge PPC strategy where appropriate
• Work with the PPC specialist to improve profitable growth

Commercial Performance
You will be expected to understand the economics behind Amazon, including:

• Revenue
• Gross margin
• Amazon fees
• FBA fees
• Advertising spend
• ACOS
• TACOS
• Conversion rate
• Sessions
• CTR
• Contribution margin
• Inventory
• Subscribe & Save
• Repeat purchase performance

We are interested in profitable growth, not vanity revenue.
International experience

You must have hands-on Amazon experience.
Experience managing more than one of the following is strongly preferred:

• Amazon UK
• Amazon USA
• Amazon Germany
• Amazon France
• Amazon Italy
• Amazon Spain

Experience with European Amazon marketplaces, Pan-EU/FBA or international expansion is a significant advantage.
Required experience
Please do not apply if you are learning Amazon or primarily have general VA experience.
We are looking for:

• Minimum 4 years hands-on Amazon experience
• Proven management of private-label or consumer-product brands
• Strong Seller Central knowledge
• Evidence that you have personally helped grow Amazon revenue
• Strong Amazon SEO and listing optimisation knowledge
• Strong commercial and analytical ability
• Understanding of Amazon PPC
• Advanced Excel/Google Sheets competence
• Excellent written English
• Ability to work independently
• Strong problem-solving ability
• High attention to detail

Household, FMCG, beauty, supplements, consumables or other repeat-purchase consumer-product experience would be particularly valuable.
What we DON'T need
We do not need someone who:

• Requires step-by-step instructions
• Has only completed an Amazon course
• Primarily works as a general VA
• Has only managed listings
• Only understands PPC
• Needs us to teach them Seller Central
• Waits for management to identify every problem

We want somebody who can look at an account, identify opportunities and problems themselves and take ownership.