# Full-Time Digital Marketing & SEO Manager

Company: Total Plumbing Air Electric
Position: Digital Marketing & SEO Manager
Employment Type: Full-Time, Dedicated Position
Industry: Plumbing, HVAC, Electrical & Solar Services

About the Position

Total Plumbing Air Electric is seeking an experienced, results-driven Digital Marketing & SEO Manager to take full ownership of our entire digital marketing operation.

This is a hands-on, full-time position. You will be responsible for SEO, Google Ads, PPC, Google Local Services Ads, Google Business Profile, Google Maps optimization, Meta/Facebook/Instagram advertising, website optimization, landing pages, analytics, conversion tracking, and overall digital lead generation.

Our primary objective is to consistently generate qualified inbound phone calls, service requests, booked jobs, and revenue while continuously improving our cost per qualified lead.

Independent Work Environment

This is an independent position. You will primarily be working by yourself and will be expected to manage the company's digital marketing operation without constant supervision.

You must be comfortable working independently, managing your own workload, identifying priorities, solving problems, and taking projects from start to finish.

This position is ideal for someone who does not need to be constantly told what to do.

You will be expected to:

• Work independently and manage your own daily workload.
• Take full ownership of the company's digital marketing.
• Identify problems and opportunities without waiting for management to point them out.
• Develop and execute marketing strategies independently.
• Prioritize tasks based on their impact on leads and revenue.
• Troubleshoot SEO, advertising, tracking, and website issues.
• Research solutions when problems arise.
• Meet deadlines without constant supervision.
• Provide management with clear updates on completed work, results, problems, and next steps.
• Maintain a structured daily and weekly work schedule.
• Be accountable for measurable results.

Although management will establish company objectives and approve major budgets and strategic decisions, you will be expected to independently determine and execute the day-to-day work necessary to achieve those objectives.

Exclusive Full-Time Employment Requirement

This is a dedicated full-time position with Total Plumbing Air Electric.

The selected candidate must devote their scheduled working hours exclusively to Total Plumbing Air Electric and may not simultaneously work for, provide services to, freelance for, or operate another business during company working hours.

Any outside employment, consulting, freelance work, agency work, or other business activity that could create a conflict of interest, involve a competitor, use company resources, or interfere with the employee's responsibilities must be disclosed and approved by the company in advance.

We are not looking for an agency, freelancer managing multiple clients, or someone attempting to work multiple jobs during our working hours.

We are looking for one dedicated individual who will become responsible for our digital marketing operation.

Work Activity & Screen Monitoring Requirement

This position requires the use of company-approved time, activity, and screen-monitoring software during scheduled working hours.

The employee must:

• Keep company-approved screen-sharing or activity-monitoring software active during scheduled working hours.
• Work from the designated company computer or workstation when required.
• Maintain accurate working-time records.
• Remain available and responsive during scheduled working hours.
• Perform company work during paid working time.
• Not disable, manipulate, circumvent, or interfere with authorized monitoring or time-tracking systems.
• Follow all company security, confidentiality, password, and data-protection policies.

Because you will primarily be working independently, accountability, communication, time management, and transparency are extremely important.

Candidates who are uncomfortable working independently or with the company's work-monitoring requirements should not apply.

Complete Digital Marketing Responsibilities

You will be responsible for the company's entire digital marketing operation, including:

• Technical SEO
• On-page SEO
• Off-page SEO
• Local SEO
• Google Maps SEO
• Google Business Profile optimization
• Keyword research
• Competitor research
• Backlink acquisition
• Citation building
• NAP consistency
• Service page optimization
• City/location page optimization
• Schema markup
• Internal linking
• Google Search Console
• Google Analytics
• Google Tag Manager
• Core Web Vitals
• Website speed optimization
• WordPress optimization
• Google Ads
• PPC/Search campaigns
• Call-focused advertising campaigns
• Google Local Services Ads
• Meta Ads
• Facebook Ads
• Instagram Ads
• Retargeting
• Landing page creation and optimization
• Conversion Rate Optimization (CRO)
• Call tracking
• Form tracking
• Lead attribution
• Marketing analytics
• Reporting
• ROI/ROAS analysis

Google Ads / PPC

You will independently build, manage, monitor, and continuously optimize our paid advertising campaigns.

Responsibilities include campaign structure, keyword research, negative keywords, geographic targeting, bid strategies, ad schedules, conversion tracking, call tracking, landing pages, ad copy, assets, search-term analysis, A/B testing, budget allocation, competitor analysis, and cost-per-lead optimization.

We are not interested in simply generating clicks.

Your responsibility is to generate qualified inbound calls and service opportunities that can become paying customers.

SEO, Local SEO & Google Maps

You will be responsible for improving organic and local search visibility for our plumbing, HVAC, electrical, and solar services.

This includes:

• Technical SEO
• On-page SEO
• Off-page SEO
• Local SEO
• Content optimization
• Backlinks
• Citations
• Google Business Profile
• Google Maps rankings
• Service pages
• City/location pages
• Keyword rankings
• Indexing
• Site architecture
• Internal linking
• Schema
• Search Console
• Page speed
• Competitor analysis

Google Local Services Ads

You will manage our Google Local Services Ads, including budgets, service categories, service areas, lead quality, invalid-lead disputes when appropriate, profile optimization, reviews, call performance, ranking factors, and cost per qualified lead.

Meta Advertising

You will manage Facebook and Instagram advertising, including campaign creation, audiences, retargeting, creative testing, ad copy, conversion campaigns, lead-generation campaigns, tracking, attribution, and budget optimization.

Website & Conversion Optimization

You will continuously improve our website and landing pages to increase lead conversion.

Responsibilities include:

• WordPress management
• Landing page development
• Calls-to-action
• Mobile optimization
• Website speed
• Forms
• Phone-call conversion paths
• Service pages
• Location pages
• User experience
• Analytics
• Conversion tracking
• A/B testing

Reporting & Accountability

Everything must be measurable.

You will be expected to track and report:

• Qualified inbound calls
• Form submissions
• Booked leads
• Cost per qualified lead
• Cost per acquisition
• Conversion rates
• Google Ads performance
• LSA performance
• SEO rankings
• Google Maps rankings
• Organic traffic
• Meta Ads performance
• Advertising spend
• ROAS
• Marketing-generated revenue

We are looking for someone who focuses on business results, not vanity metrics.

Preferred Experience

Experience marketing the following types of businesses is highly preferred:

• Plumbing
• HVAC
• Electrical
• Solar
• Restoration
• Roofing
• Construction
• Home services
• Local service businesses

Who We Are Looking For

The ideal candidate is:

• Highly independent
• Self-motivated
• Extremely organized
• Accountable
• Data-driven
• Detail-oriented
• Resourceful
• Comfortable working alone
• Capable of solving problems independently
• Capable of managing multiple marketing channels
• Focused on generating measurable business results
• Able to work without constant supervision

You should constantly be asking:

How many qualified leads did we generate?

What did each qualified lead cost?

Which campaigns produced booked jobs?

Which keywords generated revenue?

Where are we wasting advertising dollars?

What can I improve today?

How can we generate more qualified business at a lower acquisition cost?

How to Apply

Please submit your resume along with examples of digital marketing campaigns you have personally managed.

Your application should include:

1. Google Ads experience and results.
2. SEO and Local SEO experience.
3. Google Maps ranking experience.
4. Google Local Services Ads experience.
5. Meta/Facebook Ads experience.
6. Examples of measurable results.
7. Largest monthly advertising budget you have personally managed.
8. SEO and marketing tools you regularly use.
9. WordPress and website optimization experience.
10. Experience marketing home-service companies.
11. Examples of improvements in cost per lead, rankings, conversion rates, lead volume, or ROAS.
12. Confirmation that you are comfortable working independently without constant supervision.
13. Confirmation that you understand this is a dedicated full-time position.
14. Confirmation that you understand and accept the company's work-monitoring requirements.

Final Requirement

We are looking for a long-term, dedicated digital marketing professional who can independently take ownership of Total Plumbing Air Electric's entire digital marketing department.

You will primarily work independently and will be trusted to determine what needs to be done, execute the work, measure the results, identify problems, and continuously improve performance.