Lifecycle Marketing Manager (Email & SMS) — Full-Time, Remote
Confidential employer
We're a fast-growing, US-based direct-to-consumer subscription brand looking for a Lifecycle Marketing Manager to own our email and SMS program end to end, from onboarding through retention and win-back.
This is a full-time, fully remote position. You'll be responsible for building, managing, and optimizing automated flows that drive engagement and revenue across the customer lifecycle.
What you'll do:
Build and manage automated email /SMS flows (welcome, onboarding, abandoned cart, win-back, post-purchase, retention)
Segment audiences and personalize messaging based on customer behavior
Write and test subject lines, copy, and CTAs to improve open, click, and conversion rates
Monitor deliverability and troubleshoot issues as they come up
Report on flow performance and recommend improvements based on data
Maintain brand voice and consistency across all lifecycle touchpoints
What we're looking for:
2+ years of hands-on experience with email /SMS marketing platforms ( ---------- , Klaviyo, ActiveCampaign, or similar)
Proven experience building automated flows from scratch, not just sending one-off campaigns
Strong written and spoken English and copywriting ability
Comfortable with segmentation, A/B testing, and basic reporting/analytics
Experience with a subscription, DTC, or ecommerce brand is a plus
Self-motivated and able to manage multiple flows and deadlines with minimal oversight
Schedule: Full-time, working core hours in US Eastern Time (EST).
How to Apply:
Fill out this quick form: ----------
(Do not send email s or messages. Only applications through this form will be considered.)
Looking forward to hearing from you.
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