Media Buyer - Meta Ads

Your Responsibilities

You plan, launch and manage Meta ad campaigns (Facebook & Instagram), from campaign structure and audiences to budgets and bidding
You monitor and interpret performance metrics daily (CTR, CPM, CPC, hook rate, hold rate, CPA, ROAS) and understand what is actually driving results
You break down ads into their variables (hook, angle, format, creator, offer, length, CTA) and identify which elements win and which don't
You make clear iteration decisions: what to scale, what to kill, and which new variants to test next
You translate data into concrete briefings for creative strategists and editors, so every new ad is based on insights rather than guesswork
You build and maintain reporting that makes performance and test learnings transparent to the team
What You Bring

Proven experience as a media buyer for Meta ads, ideally in e-commerce or direct response (with examples of results and decisions you made)
A strong analytical mindset: you are comfortable with numbers, spot patterns quickly and can distinguish signal from noise
Solid understanding of creative testing frameworks and statistical significance
Confident handling of Ads Manager, spreadsheets and reporting tools
Fast turnaround and reliability with deadlines
Nice to Have

Experience with attribution tools (e.g. Triple Whale, Northbeam) or GA4
Understanding of UGC and direct-response creatives, so you can give editors precise feedback
Benefits:

Flexible schedule
Work Location: Remote