Part-Time Digital Marketing & Content Specialist

Mango & Marmalade Stories is a UK children’s publishing brand creating books and stories around culture, family, identity and belonging.

I’m looking for an experienced, creative Digital Marketing & Content Specialist who understands both good design and what makes marketing convert.

Experience I’m specifically looking for

You should have proven experience in:

• Graphic design and creating high-quality social media content
• Children’s books, publishing, children’s products or family/parent brands
• Instagram and Facebook marketing
• Meta Ads setup, testing and optimisation
• Creating strong hooks, copy and calls to action
• Email marketing and simple sales funnels
• Canva or similar design tools
• Understanding CTR, CPC, conversions and ROAS
• Using performance data to improve both organic and paid content

What you’ll do

You’ll help me turn existing illustrations, books, audiobooks, videos and founder content into marketing campaigns that generate interest and sales.

This will include creating social posts and reels, planning content, writing copy, running and optimising small-budget Meta campaigns, supporting email campaigns and funnels, and reviewing performance to understand what we should do differently next time.

You’ll also occasionally research and build targeted databases of bookshops, schools, libraries, children’s organisations and other relevant partners for outreach.

You will not be responsible for website development or building landing pages. I already have a separate freelancer managing this.

The type of person I’m looking for

I don’t need someone who simply waits for instructions on what graphic to make.

I’d like someone who can look at a campaign and think:

Who are we trying to reach? Why would they care? What will make them stop? Why would they click? And how do we turn that attention into a sale?

Because we’re a small business, our advertising budgets are modest. I therefore particularly value someone who knows how to test carefully and optimise campaigns without wasting ad spend.

To apply

Please send:

1. Your portfolio, particularly children’s, publishing or family-focused work
2. Examples of social media graphics/reels you personally created
3. Examples of Meta campaigns you’ve personally managed and optimised
4. An example of a campaign that wasn’t performing and what you changed
5. Your experience with email marketing and funnels

Please start your application with “Mango & Marmalade” and tell me briefly why you think you’d be a good fit for a children’s publishing brand.

Generic applications without a portfolio won’t be considered.