Marketing & Systems VA — GoHighLevel + Social Media

About Us

We’re a small, growing medical aesthetics and wellness practice in Key West, Florida. We’re looking for a creative, tech-savvy Virtual Assistant to help strengthen our social media presence and execute the marketing systems that support our growth.

This is not primarily an administrative VA role. We need someone who enjoys both the creative and technical sides of marketing and can take an idea and turn it into a finished project.

We’re looking for a proactive, dependable, long-term team member who can grow with us.

WHAT YOU’LL OWN

Social Media & Content

• Help grow and improve our Instagram and Facebook presence
• Turn our raw photos, videos and ideas into polished content
• Create/edit Reels, posts, carousels and Stories
• Write captions and calls to action
• Schedule and publish content
• Maintain a content calendar
• Repurpose existing content
• Engage with followers and relevant local accounts
• Monitor routine comments and DMs and identify genuine patient inquiries for the owner
• Bring us content ideas rather than waiting to be told what to post

GoHighLevel, Funnels & Automation

• Build and maintain funnels and landing pages
• Create forms and lead capture systems
• Build and maintain workflows and automations
• Create email and SMS marketing campaigns
• Manage pipelines, tags and Smart Lists
• Build patient reactivation and marketing campaigns
• Test and troubleshoot automations
• Track leads through the marketing funnel

You should understand how the pieces connect:

Social/Ads → Funnel → Lead → Automated Marketing → Booking → Revenue

Marketing Tracking & Reporting

Help maintain a simple marketing scorecard tracking leads, lead sources, bookings, show rate, conversion rate, ad spend, revenue, cost per lead, LTV and ROAS.

Help maintain accurate attribution using UTM parameters, Meta Pixel, GoHighLevel and conversion tracking.

You do not need to be a data analyst, but you should be comfortable with numbers and spreadsheets and notice when something looks wrong.

Meta / Facebook & Instagram Ads

Meta Ads Manager experience is a strong plus. You may assist with uploading creative, monitoring campaigns and spend, reviewing results and flagging issues.

Advanced paid-ad strategy is not required, but you should understand how social content, ads, funnels and tracking work together.

YOU MUST HAVE

• Excellent written AND spoken English
• Hands-on GoHighLevel experience — you have actually built workflows, automations, funnels or pipelines
• Social media content creation/management experience
• Short-form video editing experience using CapCut or similar
• Canva experience and good visual judgment
• Comfort with Google Sheets/Excel and marketing metrics
• Experience using AI tools such as ChatGPT
• Reliable internet
• Ability to communicate during at least some U.S. Eastern Time hours
• Strong attention to detail and ability to work independently

NICE TO HAVE

Experience with Meta Ads Manager, Meta Pixel, UTMs/conversion tracking, medical aesthetics, medspas, beauty, wellness or healthcare marketing.

WHO WE’RE LOOKING FOR

We’re not looking for someone who needs a detailed task list every morning. We want someone who can learn our business, understand our goals, bring ideas to us and consistently move projects forward.

Patient scheduling/calendar management and clinical communication are not part of this position.

POSITION DETAILS

Part-time, long-term position.

Starting compensation approximately $400 USD/month, depending on experience.

This is a deliverables-focused role. We care more about consistent, high-quality work and completed responsibilities than monitoring every minute worked.

There will be an initial review period with room for increased responsibility and compensation as the role grows.

HOW TO APPLY

Please follow these instructions carefully:

1. Tell us briefly about yourself and why this position interests you.
2. Send examples of social media content/accounts you have managed and Reels you have edited.
3. Tell us specifically what you have built inside GoHighLevel.
4. Send an example of a funnel or landing page you have built, if available.
5. Tell us about any experience with Meta Ads Manager, Pixel, UTMs or conversion tracking.
6. List the AI and marketing tools you regularly use.
7. Send a 60–90 second video in English introducing yourself and telling us about one GoHighLevel workflow, funnel or automation you personally built.

IMPORTANT: Begin your application with:

“GHL Systems — [Your First Name]”

Then tell us your favorite place you’ve ever visited and why.

Final candidates may be invited to complete a small paid skills project.