Experienced Creative Strategist for a Beauty & Supplement E-Commerce

We’re looking for an experienced Creative Strategist with a strong background in DTC/e-commerce, especially within beauty, skincare, and supplement brands.

This is a performance-focused role. We’re not only looking for someone who can create good-looking ads, but we want someone who understands what makes creatives spend, scale, and generate profitable ROAS.

What You’ll Do

• Develop fresh creative concepts and angles for our beauty and supplement products.
• Create video and static ad concepts for Meta.
• Write hooks, scripts, headlines, ad copy, and detailed creative briefs.
• Research competitors, customer reviews, trends, winning ads, and new opportunities.
• Develop concepts for different personas and stages of awareness.
• Analyze Spend, ROAS, CPA, CTR, CVR, and other creative performance metrics.
• Identify winning creatives and develop iterations to help them scale.
• Work closely with our media buyers, editors, and designers.
• Ensure ad messaging and creative angles align with our landing/product pages.
• Understand how to communicate beauty and supplement benefits while keeping claims appropriate.

Who We’re Looking For
You must have previous experience as a Creative Strategist for DTC/e-commerce brands.

Experience with beauty/skincare and supplements is highly preferred.

You should understand:

• Meta/Facebook advertising
• Direct-response creative strategy
• UGC and static advertising
• Creative testing and iteration
• Customer psychology and market awareness
• Performance metrics, particularly Spend and ROAS

⚠️ IMPORTANT: PORTFOLIO REQUIREMENT

Please do not apply without providing proof of previous creative performance.

Before we consider an application, you MUST attach a portfolio containing examples of ads/creatives you personally strategized.

For each relevant creative, please provide:
AD/CREATIVE
→ Your involvement/role
→ Total Ad Spend
→ ROAS
→ Other relevant results (CPA, CTR, purchases, etc., if available)
→ Proof of performance (screenshots from Meta Ads Manager or another verifiable source)

The Spend metric is especially important to us.

We want to see creatives that didn't simply achieve a strong ROAS on a small test budget; we want to understand how much spend the creative was able to handle while maintaining performance.

Applications that provide creative examples without Spend + ROAS + supporting proof may not be considered.

Let us know also your hourly rate.