Creative Strategist (Meta, Direct-Response)

We're a fast-growing DTC brand serving the US market. We're hiring a Creative Strategist to own our performance-creative engine, from customer research and angle development to scripts, briefs, and performance analysis.

This is a results-driven role. You'll start with a documented process and a clear testing system, but we're not hiring someone to just follow it. You're measured on profitable spend scaled through your creatives, with clear targets set for each month of your first quarter. People who beat the playbook and keep improving it grow with us.

What you'll do

• Run daily competitor/winning-ad breakdowns
• Do deep, evidence-based audience research
• Develop angles, hooks, and full scripts on iterating proven winners and adapting competitor structures, while testing new formats.
• Direct video editors to produce assets accurately. You don't need to edit video yourself, but you must be hands-on with AI clip, image, and voice generation. Take the initiative to test new release or version yourself, and judge for yourself whether it produces better output for our creatives.
• Analyze every launched ad against its metrics and report learnings and next tests to your manager
• Lead a weekly meeting with your video editors

Job Requirement:

• Proven direct-response copywriting for Meta ads, with a clear sense of what converts and why.
• A track record of directing creatives that drove measurable business results (scaled spend at profitable ROAS/CPA), not engagement
• Sharp analysis and can explain why an ad won or lost and turn it into the next test
• Strong on customer psychology, awareness/sophistication, and hook/angle copywriting.
• Experience writing briefs and directing editors
• Hands-on with AI in your creative workflow (AI voiceover, AI avatars/UGC, image gen).
• A self-starter who tests new angles, formats, and tools beyond the playbook, and can show results from doing it
• Organized, proactive, and able to run many concurrent tests and close every loop.
• Strong written English

Why join
High ownership working directly with the founder, a fast creative-to-result loop, and room to grow into a creative strategy lead as we scale. Long-term collaboration preferred.

How to apply: Applications are only accepted through the form below. Submit your resume and all your answers there. Anything sent outside the form won't be reviewed.

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