Personal Brand Content & Growth Manager

PERSONAL BRAND CONTENT & GROWTH MANAGER

Full-Time | Remote | $5–$6/hour Based on Experience

I'm looking for someone to take ownership of the content and growth of my personal brand across
YouTube, Facebook , Instagram, TikTok, Shorts, and Reels.

This is NOT a basic social media posting position.

I don't need someone who just takes content, schedules it, and checks a box.

I need someone who understands content, attention, growth, hooks, storytelling, analytics, and repurposing — and can help turn the content I'm already creating into a much larger personal brand.

I already create long-form YouTube content and have a video editor. Your job is to help d ---------- what we should create, how we package it, how we distribute it, and what's actually working.

WHAT YOU'LL DO

Content Strategy & Ideas

Research content ideas in my niche.

Study competitors and successful creators.

Come up with YouTube video concepts.

Help develop titles, hooks, and thumbnail concepts.

Identify topics with strong potential before we film them.

Look through existing content for ideas we can reuse or expand.

Repurposing

Review long-form YouTube videos and identify the best short-form moments.

Create/select clips for Shorts, Reels, TikTok, and Facebook .

Write hooks, captions, headlines, and post copy.

Turn one long-form video into multiple pieces of content.

Adapt content for each platform instead of blindly posting the same thing everywhere.

Publishing & Management

Manage our content calendar.

Upload and publish content.

Optimize titles, descriptions, captions, hashtags, etc.

Make sure content is consistently going out across all platforms.

Help manage comments and community engagement.

Analytics & Growth

This is a BIG part of the position.

I want you looking at views, watch time, retention, CTR, subscriber/follower growth, which hooks perform, which topics perform, which Shorts/Reels generate traffic, and which platforms are actually producing results.

You should be able to tell me:

"This video worked because of X. This one failed because of Y. Here's what I think we should test next."

Not just:

"We posted 17 times this week."

TRACKING & REVENUE

We're not doing content just to get views.

I run businesses, software products, a community, and affiliate offers.

We'll use tracking links and UTMs where possible so we can understand which content and platforms are actually driving website traffic, leads, community members, software signups, affiliate revenue, and sales.

You don't need to be an analytics engineer, but you must care about the numbers.

YOU ARE NOT RESPONSIBLE FOR

You do NOT need to be my primary long-form video editor.

I already have an editor I really like.

Basic short-form editing is a big plus, though, and you should understand enough about editing to recognize what makes a good Short or Reel.

WHO I'M LOOKING FOR

You should understand YouTube and short-form content.

You should understand hooks and retention.

You should understand the differences between YouTube, Instagram, Facebook , and TikTok.

You should be comfortable with analytics.

You should be able to research independently.

You should have strong English.

You should be proactive and bring ideas instead of waiting for instructions.

Most importantly, you should actually care whether the brand grows.

Experience managing a personal brand, entrepreneur, coach, creator, or business personality is strongly preferred.

HOW TO APPLY

Send me examples of accounts you've worked on and explain what YOU specifically did for those accounts.

Include any measurable growth or results you helped produce.

Tell me your favorite YouTube creator and why you think their content works.

Tell me what you would look at first if you were trying to grow my personal brand.

Start your application with:

"I know the difference between posting content and growing a brand."

If you don't include that sentence, I won't review the application.

PAY

$5–$6/hour based on experience.

Full-time position with room to grow significantly for the right person.