Social Media and Content Marketing Assistant

Position Overview

The Social Media & Content Marketing Virtual Assistant will be responsible for planning, creating, scheduling, and monitoring content across our digital platforms.
The ideal candidate will be an excellent English communicator with strong copywriting skills, experience using Canva, and a proven track record of growing B2B social media accounts.
This role requires someone capable of understanding our premium brand positioning and communicating effectively with distributors, resellers, purchasing professionals, and corporate buyers.
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Key Responsibilities

Social Media Management

• Manage company pages on:

o LinkedIn
o Facebook
o Instagram
o YouTube (basic management)

• Create and schedule social media content.
• Maintain a monthly content calendar.
• Ensure consistent brand messaging and visual standards.
• Respond to comments and direct messages where appropriate.
• Monitor engagement and suggest improvements.

Content Creation

Create engaging content including:

• LinkedIn posts
• Product launch announcements
• Industry insights
• Corporate news updates
• Customer success stories
• Sustainability content
• Workplace safety content
• Workwear trend updates
• Behind-the-scenes factory and sourcing content
• Educational posts for distributors and resellers

Target output:

• 5 LinkedIn posts per week
• 3 Facebook posts per week
• 3 Instagram posts per week
• 2 long-form articles/blogs per month

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Graphic Design

Using Canva:

• Social media graphics
• Product feature graphics
• Promotional banners
• Email marketing visuals
• Infographics
• Event promotion materials
• LinkedIn carousel posts

Must maintain:

• Professional appearance
• Brand consistency
• Premium visual standards

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Video Content Support

Create simple video content using:

• Canva
• CapCut
• Similar editing tools

Tasks include:

• Editing short product videos
• Creating LinkedIn video snippets
• Adding captions
• Repurposing existing content
• Creating reels and short-form videos

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Industry Research

Monitor:

• Workwear trends
• PPE industry developments
• Competitor activity
• Distributor marketing campaigns
• Corporate apparel trends

Provide weekly reports identifying:

• New opportunities
• Content ideas
• Successful competitor activity
• Emerging market trends

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Email Marketing Support

Assist with:

• Monthly newsletters
• Product launch email s
• Promotional campaigns
• Customer communications

Using:

• Mailchimp
• Outlook
• Similar email platforms

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Website Content Support

Assist with:

• Product descriptions
• Blog uploads
• SEO-friendly content
• Landing page content
• Updating website copy

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Required Skills & Experience

Essential

• Excellent written and spoken English
• Minimum 3 years social media marketing experience
• Proven Canva experience
• Strong copywriting ability
• Experience managing business LinkedIn accounts
• High attention to detail
• Strong organisational skills
• Ability to work independently
• Professional communication skills

Preferred

• Experience in:

o Workwear
o PPE
o Safety products
o Manufacturing
o Wholesale distribution
o B2B marketing

• Basic SEO understanding
• Basic video editing skills
• Experience with WordPress
• Experience with Mailchimp

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Software Experience

The successful candidate should be comfortable using:

• Canva
• LinkedIn
• Facebook Business Suite
• Instagram
• Tik Tok
• Microsoft Office
• AI tools (Chat GPT, Copilot, Claude etc)
• CapCut
• WordPress
• Mailchimp
• Google Workspace

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Key Performance Indicators (KPIs)

Measured monthly against:
Content Production (minimum)

• 20+ LinkedIn posts
• 12+ Facebook posts
• 12+ Instagram posts
• 12+ Tick Tok post
• 2 blog articles

Engagement

• Growth in followers
• Engagement rate improvements
• Increased profile views
• Increased website traffic

Lead Generation

• Qualified enquiries generated
• Distributor leads
• Corporate account opportunities

Quality

• Accuracy
• Brand consistency
• Adherence to deadlines
• Professional presentation

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Personal Characteristics

We are looking for someone who is:

• Proactive
• Creative
• Detail-oriented
• Reliable
• Commercially minded
• Organised
• Positive and enthusiastic
• Comfortable working independently