Social Media Digital Marketing & GoHigh Level

We are seeking a creative, organized, and experienced Virtual Assistant specializing in social media, digital marketing, and GoHighLevel.

This role will focus on helping us grow our online presence, generate new leads, increase consultation requests, improve follow-up, and convert prospective clients into booked appointments.

We currently use Instagram and Facebook as our primary social media platforms.

The ideal candidate must have previous hands-on experience with GoHighLevel and be able to independently manage the platform, create automations, build email and SMS sequences, organize leads, and maintain marketing workflows.

We are looking for someone who understands both the creative side of digital marketing and the systems needed to turn social media engagement into actual leads and appointments.

Key Responsibilities

GoHighLevel Management – Required

The candidate must have previous experience or advanced expertise using GoHighLevel.

Responsibilities will include:

Managing and maintaining our GoHighLevel CRM.

Creating new workflows and automations.

Building email and SMS sequences.

Managing lead pipelines.

Creating lead follow-up campaigns.

Creating automated responses for new inquiries.

Creating appointment and consultation reminder sequences.

Creating lead nurture campaigns.

Creating re-engagement campaigns for older leads.

Organizing contacts and lead stages.

Creating tags and segmentation.

Managing forms, funnels, landing pages, and calendars when needed.

Monitoring automation performance.

Troubleshooting basic GoHighLevel issues.

Helping improve existing GoHighLevel workflows.

Ensuring leads receive timely and consistent follow-up.

The candidate should be able to work inside GoHighLevel without requiring extensive training.

Instagram & Facebook Management

Manage and maintain our social media presence on:

Instagram

Facebook

Responsibilities will include:

Developing monthly and weekly content calendars.

Creating and scheduling social media posts.

Creating Instagram and Facebook Reels.

Writing captions and calls to action.

Creating Stories.

Scheduling promotional campaigns.

Repurposing existing photos and videos.

Monitoring comments and messages.

Responding to basic social media inquiries.

Directing prospective clients into our GoHighLevel lead system.

Maintaining consistent branding.

Identifying trending content relevant to medical aesthetics, beauty, skincare, and wellness.

Short-Form Video Editing

The Virtual Assistant should be experienced in editing short-form videos for Instagram and Facebook .

Content may include:

Reels

Educational videos

Treatment videos

Provider videos

Before-and-after content when approved

Client testimonials

Promotional videos

Behind-the-scenes content

Responsibilities may include:

Editing raw video footage.

Adding captions and subtitles.

Creating attention-grabbing hooks.

Adding text overlays.

Adding transitions.

Selecting appropriate audio.

Formatting videos for Instagram and Facebook .

Repurposing longer videos into multiple short-form videos.

Experience with CapCut, Canva, Adobe Premiere Pro, or similar software is preferred.

Graphic Design & Content Creation

Create polished and professional marketing content consistent with our brand.

Content may include:

Instagram graphics

Facebook graphics

Carousels

Promotional flyers

Treatment promotions

Educational graphics

Before-and-after layouts

New service announcements

Seasonal campaigns

Appointment availability posts

Client appreciation campaigns

Email graphics

Special offers

Wellness and aesthetic educational content

Strong experience using Canva is highly preferred.

Social Media Campaign Development

Assist with creating organized monthly marketing campaigns designed to generate leads and appointments.

Campaigns may focus on:

Aesthetic services

Skincare

Facial rejuvenation

Injectable services

Wellness services

New treatment launches

Seasonal promotions

Client retention

Referral campaigns

Special events

Consultation promotions

Re-engagement of previous clients

Each campaign may include:

Instagram posts

Facebook posts

Reels

Stories

Email campaigns

SMS campaigns

GoHighLevel automations

Lead follow-up sequences

The goal is to create coordinated campaigns that move potential clients from social media interest to consultation to appointment booking.

Email Marketing & Email Sequences

Create and manage email marketing campaigns through GoHighLevel.

Responsibilities may include:

Welcome sequences.

New lead nurture sequences.

Consultation follow-ups.

Promotional campaigns.

Appointment reminders.

Treatment education campaigns.

New service announcements.

Seasonal campaigns.

Client re-engagement campaigns.

Post-treatment follow-up campaigns.

Client appreciation campaigns.

Repeat booking campaigns.

The candidate should understand how to create multi-step email sequences rather than sending only individual promotional email s.

Example:

New Lead → Welcome Email → Treatment Education → Client Testimonial → FAQ → Consultation Invitation → Appointment Follow-Up

Lead Generation & Lead Nurturing

Help generate and nurture prospective client leads.

Responsibilities may include:

Capturing leads from Facebook and Instagram.

Organizing leads inside GoHighLevel.

Creating automated lead responses.

Following up with prospective clients.

Creating nurture sequences.

Creating re-engagement campaigns.

Encouraging leads to schedule consultations.

Monitoring which campaigns generate the most leads.

Assisting with converting social media inquiries into appointments.

Tracking lead activity and follow-up.

Required Qualifications

Applicants must have GoHighLevel experience.

Please do not apply if you have never worked independently inside GoHighLevel.

Required or strongly expected skills include:

GoHighLevel CRM

GoHighLevel workflows

GoHighLevel automations

Email sequences

SMS sequences

Lead pipelines

Lead nurturing

Instagram marketing

Facebook marketing

Social media scheduling

Short-form video editing

Instagram Reels

Facebook Reels

Canva

Graphic design

Social media content creation

Copywriting

Digital marketing

Content calendars

Preferred Experience

Preference will be given to applicants who have previously worked with:

Medical spas

Aesthetic practices

Skincare businesses

Wellness centers

Beauty brands

Dermatology practices

Plastic surgery practices

Healthcare-related businesses

Medical spa experience is preferred but not required if the applicant has strong digital marketing and GoHighLevel experience.

Ideal Candidate

We are looking for someone who is both creative and systems-oriented.

The ideal candidate should be able to create engaging Instagram and Facebook content while also understanding how to use GoHighLevel to make sure every lead receives proper follow-up.

We want someone who thinks beyond simply posting content.

For example:

"How can we turn this Instagram Reel into a lead, place that lead into GoHighLevel, automatically follow up with them, educate them about the service, and encourage them to book a consultation?"

The candidate should be proactive, organized, creative, dependable, and comfortable working independently.

What Success Looks Like

The successful candidate will help us:

Maintain consistent Instagram and Facebook content.

Improve the quality of our social media presence.

Increase engagement.

Generate qualified leads.

Increase consultation requests.

Increase appointment bookings.

Improve lead response time.

Improve follow-up through GoHighLevel.

Develop effective automated campaigns.

Re-engage previous leads and clients.

Improve email marketing.

Build a consistent and recognizable medical spa brand.

How to Apply

Please submit:

A brief introduction.

Your experience with GoHighLevel.

How many years you have used GoHighLevel.

Examples of workflows or automations you have personally built.

Screenshots or examples of GoHighLevel systems you have managed, if available.

Examples of Instagram and Facebook accounts you have managed.

Examples of Reels or short-form videos you have edited.

Examples of graphics you have created.

Examples of email sequences or marketing campaigns you have developed.

Your availability.

Your preferred working hours.

Your expected hourly or monthly rate.

Please also answer the following:

Describe one GoHighLevel automation you have personally built from start to finish. What triggered the automation, what steps were included, and what was the goal?

If you were given 10 raw medical spa videos, explain how you would turn them into a 30-day Instagram and Facebook marketing campaign that generates leads and appointments.

Please begin your application with:

"GOHIGHLEVEL MED SPA"

Applications that do not demonstrate actual GoHighLevel experience may not be considered.