MARKETING GROWTH EXECUTIVE/LEAD

UNIQUE OWNERSHIP OF JOB - WORKING WITH COFOUNDERS.
30 YEAR ESTABLISHED REGIONAL (SOUTH EAST ASIA ) COMPANY
NICE INTERESTING START UP.

We are an established regional company of 30 years throughout South East Asia. We have an interesting and impactful start up and would like to invite capable applicants to join for this unique role.

About the Role

We are looking for a Growth Marketing Lead who can own our entire growth engine — from getting discovered online to keeping users engaged and coming back. This is a high-ownership role suited to someone who thinks in funnels, moves fast, and is as comfortable analysing data as they are writing compelling copy.

You will be the primary driver of organic acquisition, app store presence, CRM flows, and community engagement. You will work directly with the founding team and have significant influence over how the brand grows.

Primary Responsibility

CRM & Email Marketing

Own the CRM platform (HubSpot / Klaviyo or equivalent) — build and maintain user segments, lifecycle stages, and automation flows

Design and execute email campaigns including onboarding sequences, re-engagement flows, newsletters, and transactional messages

Monitor deliverability, open rates, CTR, and conversion — continuously test and improve

Social Media & Community Engagement

Blogging on Reddit , Quora, Medium and others.

Monitor and respond to comments, DMs, and mentions across all social platforms — maintain a consistent, on-brand voice

Draft replies and engage authentically with users, partners, and the broader community

Secondary Responsibilities

Plan, schedule, and publish organic social media content across Instagram, LinkedIn, X/Twitter, TikTok, or relevant platforms

Build and maintain a content calendar aligned with product launches, campaigns, and seasonal moments

Produce or brief landing page copy with CRO principles in mind

Coordinate with external freelancers or agencies where needed (designers, content writers, link builders)

Set up and maintain marketing dashboards ( USE SUITABLE TOOLS )

Support influencer and creator outreach when relevant to growth campaigns

Set up all suitable and appropriate KPIs and monitor all marketing Deliverables.

REQUIREMENTS

Must-Have

3+ years of hands-on growth or digital marketing experience, ideally at a startup or product-led company

CRM platform experience — segmentation, automation, lifecycle flows

Strong written English — you will represent the brand in public-facing communications

What Success Looks Like (First 90 Days) :

Work with team for the optimsing the app/website.

Month 1: Core CRM flows live (onboarding + re-engagement)

Month 2 : Measurable improvement in at least 2 of: organic traffic, app store CVR, email engagement rate, or social response time

What We Offer

Direct access to and collaboration with the founding team

High autonomy and ownership — no layers of approval for creative decisions

Flexible remote-first working environment

Competitive salary commensurate with experience

Opportunity to grow into a Head of Marketing role as the team scales

How to Apply

Please send your CV, a brief note on your most impactful growth win, CRM flows to ---------- with specific examples of results be prioritised.