DTC MARKET INTELLIGENCE & PRODUCT VALIDATION ANALYST — US E-COMMERCE

Daggo Group LLC is building international Direct-to-Consumer (DTC) brands, beginning with the United States.

We are looking for a highly analytical researcher and commercial thinker who can help us identify attractive consumer markets, discover painful customer problems, understand customer behavior and existing spending, analyze competing solutions, validate potential products, and determine whether an opportunity makes commercial sense before we invest capital.

This is NOT a “winning product” hunting role.

We are not looking for someone to simply search TikTok, Amazon, AliExpress or ad libraries and send us lists of trending products.

Our approach is:

Market → Customer → Problem → Evidence → Existing Solutions → Opportunity → Product/Solution Validation → Economics → Recommendation

KEY RESPONSIBILITIES

• Conduct deep US market and consumer research.

• Identify large and commercially attractive customer segments.

• Conduct Voice of Customer research using Reddit, Amazon reviews, TikTok comments, competitor reviews, communities, forums and other credible sources.

• Identify painful, recurring and emotionally important customer problems.

• Determine what customers currently buy, what they spend, what they dislike, what they return and what workarounds they use.

• Analyze competitors, pricing, positioning, offers, reviews and customer complaints.

• Evaluate potential product and solution opportunities.

• Analyze selling price, landed COGS, AOV, gross margin, CAC, returns and contribution profit.

• Evaluate SKU complexity, inventory requirements, supplier economics and operational risks.

• Design inexpensive validation experiments before significant capital is committed.

• Present clear CONTINUE / MODIFY / KILL recommendations supported by evidence.

• Challenge assumptions, including the Founder’s assumptions, when evidence does not support them.

WHO WE WANT

You may have experience in DTC/e-commerce research, consumer insights, market intelligence, commercial analysis, strategy research or a related field.

You should demonstrate:

• Strong research and critical-thinking ability.

• Excellent customer and problem-discovery skills.

• Understanding of DTC unit economics.

• Ability to distinguish evidence from assumptions.

• Strong written and verbal English.

• High responsiveness and reliability.

• Ability to work independently without constant supervision.

• Strong attention to detail.

• Intellectual honesty.

• Willingness to recommend that we KILL an opportunity when the evidence is weak.

AI tools such as ChatGPT and Claude are allowed and encouraged for productivity and analysis.

However, AI output is not evidence.

You must be able to verify sources, explain your reasoning and defend your conclusions independently.

THIS ROLE IS NOT PRIMARILY FOR:

• Dropshipping product hunting.
• Shopify store design.
• Media buying.
• Data entry.
• General virtual assistance.
• Copying “winning products” from competitors.

COMPENSATION

$1,000–$1,500 USD/month depending on experience and demonstrated capability.

Full-time, remote.

The successful candidate will begin with an initial 3-month probationary period, with the opportunity for long-term growth within our international DTC operation.

HOW TO APPLY

Begin your application with:

“EVIDENCE BEFORE PRODUCT”

Then provide:

1. A brief introduction and your relevant experience.

2. Examples of market research, customer research, competitive intelligence or product-validation work you personally completed.

3. One example of an opportunity or product you researched and ultimately recommended NOT pursuing. Explain why.

4. Answer this question:

A DTC product sells for $79. Landed product cost is $18, fulfillment and shipping are $10, payment fees are $3, expected returns/refunds cost $8 per order, and CAC is $28.

How much contribution profit remains per order?

Would you recommend scaling based on this information alone?

Explain what else you would investigate.

5. What research and AI tools do you use, and how do you verify AI-generated information?

6. Your expected monthly salary.

7. Your timezone and the exact hours you can reliably work.

IMPORTANT:

We value quality of thinking over polished presentation.

If you do not know something, say so rather than inventing an answer.