Email Marketing & Marketing Automation Specialist

About ERES
Educational Records Evaluation Service (ERES) is a U.S.-based credential evaluation agency helping individuals, universities, employers, and licensing boards evaluate international education credentials.
We are looking for an Email Marketing & Marketing Automation Specialist to help grow these products through strategic email marketing, customer journeys, and lifecycle automation.

What You'll Do
You will own the entire email marketing process, including strategy, execution, optimization, and reporting.

Email Marketing

• Plan and execute monthly email campaigns
• Create engaging newsletters
• Write compelling email copy
• Design emails using Mailchimp templates
• Schedule and monitor campaigns
• Improve open and click-through rates

Marketing Automation
Build and maintain automated customer journeys, including:

• Welcome series
• Lead nurturing
• Abandoned application reminders
• Product onboarding
• Customer education
• Upsell and cross-sell campaigns
• Re-engagement campaigns

Audience Management

• Segment customer lists
• Create and manage tags
• Maintain audience quality
• Improve personalization
• Keep subscriber lists organized and compliant

Analytics
Track and improve:

• Open rate
• Click-through rate
• Conversion rate
• Revenue generated
• Unsubscribe rate
• Customer engagement

Prepare monthly performance reports with recommendations for improvement.
Collaboration
Work closely with:

• Product team
• Customer Support
• Evaluation team
• Web developer
• Management

Qualifications
We're looking for someone who has:

• 2+ years of email marketing experience
• Strong experience with Mailchimp (or similar platforms)
• Experience building automated customer journeys
• Excellent written English
• Basic Canva or graphic design skills
• Understanding of audience segmentation
• Experience with A/B testing
• Strong analytical mindset
• Excellent organizational skills

Bonus Skills
Experience with:

• CRM systems
• Google Analytics
• Landing page optimization
• SEO
• Copywriting
• HTML email editing
• Education, SaaS, or professional services marketing

What Success Looks Like
Within the first six months, you will:

• Build automated email journeys for all major services
• Increase email engagement
• Improve lead conversion
• Grow Evaluation Navigator subscriptions
• Increase Equivalency Insight sales
• Increase Translation service orders
• Establish monthly reporting dashboards
• Continuously optimize customer journeys through testing

We'd Love to See
Please include examples of:

• Email campaigns you've created
• Automation workflows
• Newsletter designs
• Campaign performance reports
• A/B testing results
• Mailchimp experience

Portfolio or screenshots are highly encouraged.