Paid Ads & Creative Design Specialist

Job Title: Paid Ads & Creative Design Specialist
Company: Katie Johnson PLC / STR Law
Job Type: Part-Time (with potential to grow)
Hours: Flexible, approximately 15–20 hours/week
About Us:
We are a growing legal brand with two arms: Katie Johnson PLC, a Michigan-based law firm specializing in short-term rental (STR) law, real estate, and business law, and STR Law ( ---------- ), a national legal brand serving STR owners and investors across the United States. We are looking for a talented, self-motivated tea ---------- mber to help us grow our reach and generate leads through paid advertising and compelling visual content.
Role Overview:
We are seeking a Paid Ads & Creative Design Specialist to manage and optimize our advertising campaigns and create the visual assets that power them. You will play a key role in driving leads and growing our online presence through paid channels and branded content. This is an advertising-first role with a strong design component.
Responsibilities:

Set up, manage, monitor, and optimize Google Ads campaigns (Search, Display, YouTube)
Conduct keyword research, audience targeting, and A/B testing to improve ad performance
Track and report on campaign performance metrics (CTR, CPC, ROAS, conversion rates)
Set up and manage Meta (Facebook /Instagram) ad campaigns
Create ad creatives, landing page graphics, and promotional visuals for paid campaigns
Design branded graphics for social media posts, stories, reels, and carousels (Instagram, Facebook , LinkedIn, TikTok)
Design marketing materials such as lead magnets, email headers, presentation graphics, and promotional flyers
Assist with social media scheduling and posting across platforms
Maintain brand consistency across all visual assets
Create simple video edits or motion graphics as needed
Format and schedule email newsletters and marketing emails using the email platform (content will be provided)
Upload and format blog posts to the website (content will be provided)
Manage email lists, segments, and scheduling
Monitor email performance metrics (open rates, click rates, unsubscribes)

Requirements:

2+ years of experience managing Google Ads campaigns (Search, Display, or YouTube)
Proven experience with Meta (Facebook /Instagram) advertising
Strong understanding of ad metrics, budget management, and campaign optimization
Proficiency in Canva (required); Adobe Creative Suite (Illustrator, Photoshop) is a plus
Strong understanding of social media platforms, trends, and best practices
Experience creating content calendars and scheduling posts (familiarity with Plannable)
Strong attention to detail and ability to follow brand guidelines
Excellent communication skills and ability to take direction
Reliable, proactive, and able to meet deadlines independently

Nice to Have:

Experience in the legal, real estate, or short-term rental industry
Google Ads certification
Familiarity with email marketing platforms (e.g., Mailchimp, ConvertKit)
Basic video editing skills (CapCut, InShot, or similar)
Experience with Google Analytics or Google Tag Manager
Familiarity with Asana or other project management tools

To Apply:
Please include the following in your application:

Your resume or portfolio link
Examples of Google Ads or Meta ad campaigns you have managed, including results if available
2–3 samples of ad creatives or social media graphics you have designed
Your hourly rate expectation

We value creativity, reliability, and a strong work ethic. If you are experienced in paid advertising and passionate about design, and you want to grow with a fast-moving brand, we would love to hear from you.