GoHighLevel (GHL) CRM & Automation Specialist

Part-Time | Remote | 5–10 Hours Per Week Initially | Ongoing

We are an established Australian property services business looking for an experienced GoHighLevel (GHL) CRM & Automation Specialist to take ownership of the ongoing management, improvement and optimisation of our GHL system.

We already have GoHighLevel in place and use it for lead management, SMS and email nurture, appointment bookings, marketing campaigns and CRM management.

We're not looking for someone who simply knows how to build a workflow when given step-by-step instructions.

We want someone who really knows GHL, can understand what we're trying to achieve, recommend the best way to build it and then implement it.

What You'll Be Doing

You'll take responsibility for managing and improving our GHL setup, including:

CRM pipelines and opportunity stages

Workflows and automations

SMS and email nurture sequences

Lead segmentation, tags and custom fields

Meta/Facebook lead integrations

Google Ads lead tracking

Website and landing page enquiries

Forms and surveys

Calendars and appointment booking

Appointment confirmations and reminders

No-show and follow-up workflows

Cold lead re-engagement

Database reactivation campaigns

Internal notifications and task creation

Landing pages and funnels

Twilio/phone configuration

Domains, DNS and CNAME configuration

Webhooks and third-party integrations

Troubleshooting broken or conflicting workflows

Testing automations before they go live

Keeping the CRM clean and organised

Lead Nurture & Automation

This is an important part of the role.

Our leads are at different stages of their property journey. Some are ready now, some may be 3–6 months away and others are still researching.

We need someone who can help us create intelligent nurture journeys rather than simply sending everyone the same automated messages.

This will include:

New lead follow-up

Short-term nurture

Long-term nurture

Behaviour-based follow-up

Cold lead re-engagement

Database reactivation

Consultation follow-up

Proposal follow-up

Client onboarding and milestone workflows

Review and referral campaigns

Our communication should still feel personal and human, even when automation is happening behind the scenes.

Tracking & Reporting

We also want better visibility over where our business is actually coming from.

You should be able to help us improve tracking across:

Marketing Source → Lead → Appointment → Client → Revenue

This includes lead source attribution, campaign tracking, conversion rates, pipeline reporting and identifying where leads are dropping out of the process.

Your First Project

Your first priority will be to audit our existing GHL account before making major changes.

We want you to review:

Existing workflows and automations

Pipelines and opportunity stages

Lead capture

Meta and Google integrations

SMS and email nurture

Calendars and appointment workflows

Tracking and attribution

Tags, custom fields and segmentation

Existing integrations

Any duplicated, broken or conflicting automations

From there, we'd like you to recommend what should be fixed, simplified, removed or improved, and then help us implement those changes.

Who We're Looking For

You must have strong hands-on GoHighLevel experience.

Ideally, you'll also have experience with:

Meta/Facebook lead integrations

Google Ads tracking

Twilio

Email and SMS automation

Zapier and/or Make

Webhooks

Landing pages and funnels

DNS/CNAME configuration

Conversion tracking and attribution

CRM and sales pipeline design

Experience working with real estate, property, mortgage brokers or other high-value professional service businesses would be highly regarded.

Most importantly, we're looking for someone who is proactive.

We don't want to have to work out every technical solution ourselves and then tell you exactly what to build.

We want someone who can say:

"I understand what you're trying to achieve. Here's how I'd recommend we build it in GHL."

Hours

Initially approximately 5–10 hours per week, with the opportunity for ongoing work.

We're looking for someone who can become our go-to GHL person as the business continues to grow.

To Apply

Please include:

How long you've worked with GoHighLevel

Examples of GHL accounts/systems you've built or managed

Your experience creating nurture campaigns and sales automations

Your experience with Meta and Google tracking/attribution

Your experience with Twilio and integrations

Your hourly rate

Your current availability

And briefly answer:

If you inherited an existing GHL account with multiple workflows, pipelines and integrations, how would you approach auditing it before making changes?

Finally, to make sure you've actually read the job description, please include the words “I love property” somewhere in your application.

We're looking for genuine GHL expertise, so generic applications won't be considered.