Head of Growth

An established Australian lifestyle brand creating thoughtfully designed products for babies, families, and modern homes. Alongside our growing baby and nursery business, we are expanding our presence through a premium lifestyle and pet brand with significant opportunities across e-commerce, marketplaces, wholesale, and international markets.

We are entering an exciting growth phase, investing heavily in digital transformation, AI-driven analytics, product innovation, and omnichannel expansion.

We are seeking an exceptional Head of Growth to lead our next chapter.

The Opportunity

This is a rare opportunity to own and drive revenue growth across multiple brands, channels, and markets.

Reporting directly to the CEO, you will be responsible for developing and executing growth strategies that increase sales, profitability, customer acquisition, retention, and lifetime value.

You will combine strategic thinking with hands-on execution, leveraging data, technology, and creativity to accelerate growth.

Key Responsibilities
Revenue Growth
Develop and execute company-wide growth strategies.
Drive sustainable growth across Shopify, marketplaces, wholesale, and international channels.
Identify and unlock new revenue opportunities.
Build commercial growth plans and forecasting models.
E-Commerce & Digital
Own DTC growth performance across all digital channels.
Optimize customer acquisition across Meta, Google, TikTok, Pinterest, affiliates, and emerging platforms.
Improve website conversion rates, average order value, and customer lifetime value.
Drive personalization, retention, loyalty, and CRM initiatives.
Marketplaces
Scale performance across Amazon, The Iconic, Baby Bunting, and other marketplace partners.
Improve marketplace profitability, visibility, and sales velocity.
Identify new marketplace opportunities domestically and internationally.
Data & Analytics
Build KPI dashboards and growth reporting frameworks.
Use data to uncover trends, opportunities, and risks.
Implement AI and automation tools to improve decision-making and productivity.
Strategic Partnerships
Develop affiliate, influencer, and strategic partnership programs.
Identify opportunities for licensing, collaborations, and new channel expansion.
Build relationships with key retailers and distribution partners.
Leadership
Lead and develop high-performing marketing, digital, and growth teams.
Foster a culture of innovation, accountability, and continuous improvement.
Work cross-functionally with product, operations, finance, and customer experience teams.
What Success Looks Like

Within your first 12 months you will:

Deliver significant revenue growth across all channels.
Improve customer acquisition efficiency.
Increase customer lifetime value and retention.
Expand marketplace sales and profitability.
Launch scalable growth systems powered by automation and AI.
Establish a best-in-class growth reporting and forecasting framework.
About You

You are both a strategist and an operator.

You have:

8+ years of experience in Growth, E-commerce, Digital Marketing, Commercial, or Revenue Leadership roles.
Proven success scaling consumer brands.
Strong experience with Shopify and performance marketing.
Experience managing significant marketing and growth budgets.
Strong commercial and financial acumen.
Deep understanding of customer acquisition and retention.
Exceptional analytical and leadership skills.
Experience with AI, automation, and modern growth technology is highly desirable.
Bonus Points If You Have
Experience in baby, lifestyle, homewares, pet, or consumer products.
International expansion experience.
Marketplace expertise, particularly Amazon.
Experience building growth teams from the ground up.
Why Join Us?
Executive leadership position with direct impact on company growth.
Opportunity to shape multiple emerging brands.
Strong autonomy and decision-making authority.
Work with an ambitious and entrepreneurial leadership team.
Competitive salary package plus performance incentives.
Long-term career growth opportunity.