Senior Meta Ads Performance Lead (Ecommerce / DTC Beauty)

Type of Work: Full-time
Salary: 100,000PHP
Hours: 7.5hours daily+1hour break (monday -friday)

About the Role
We're hiring for a fast-growing direct-to-consumer beauty and skincare ecommerce brand.

Please note: this is NOT a traffic manager, media buyer assistant or ad-ops role. It's a senior position for someone who has already owned Meta ad budgets and been accountable for the results. You'll own the Meta Ads budget: you'll d ---------- where money goes, when to scale, when to cut, what to test and how the account is structured so it grows profitably. You won't be waiting for instructions. You'll make the calls and explain why.

About the Client
The client is meticulous and very detail-driven. They know their numbers, expect every budget decision to be backed by data and documented, and will ask follow-up questions. They want problems flagged early, with an action plan, not just a report. If you enjoy working to high standards and can defend your decisions with clear reasoning, you'll do well here.

Key Responsibilities

Manage daily Meta budget allocation across campaigns, ad sets and creatives
Scale what's profitable and cut or stop what isn't, using clear scaling and kill rules
Own campaign structure: prospecting, retention and retargeting (including cart/checkout abandonment)
Judge performance on purchases, CPA, ROAS, MER, AOV and conversion rate, not CTR and CPC
Monitor Shopify and the full site funnel to tell whether a problem comes from the ads or from the landing page, cart, checkout or offer
Run a structured creative testing system (high weekly ad volume) and brief the creative team on what to make more of, iterate on or stop
Manage creative fatigue, attribution settings and consistent measurement windows
Plan and run Black Friday / Cyber Monday and peak season scaling
Send detailed daily performance updates covering results, budget moves and reasons, creative learnings, issues and next actions

First 30 Days

Full account audit (structure, attribution, budget, historical performance)
Set profitability thresholds and scaling/kill rules
Find wasted spend and move budget to stronger performers
Set up a creative testing method and clear reporting
Build the BFCM performance plan

Requirements

Senior-level, hands-on Meta Ads experience in ecommerce, ideally DTC beauty, skincare or another high-volume consumer brand
Has personally owned and been accountable for significant monthly Meta ad budgets (not just executed someone else's plan)
Strong commercial judgement: thinks in CPA, ROAS, MER, AOV and CVR
Can diagnose the full ecommerce funnel, not just Ads Manager
Shopify experience
Very detail-oriented, with accurate, well-documented work
Confident challenging assumptions when the data supports it
Moves fast at peak times but doesn't react to statistical noise
Explains decisions in clear, plain English
Highly accountable, no "set and forget" media buying

How to Apply

Email your resume to ---------- with the subject line "Senior Meta Performance Lead – [Your Name]", and answer these questions in the email :

1. What is the largest monthly Meta budget you have personally owned? Give the industry, the monthly spend, and the ROAS or CPA you achieved.
2. Scenario: ROAS drops 35% overnight on your top campaign, but CTR and CPC look normal. Walk us through exactly what you would check and in what order.
3. How do you d ---------- when to scale a campaign and when to kill it? Share the actual rules or thresholds you have used.
4. What is your monthly salary in PHP?

Applications without answers to the questions above will not be considered.