AI Creative Designer / Creative Strategist

AI Creative Designer / Creative Strategist

We’re looking for an experienced AI Creative Designer / Creative Strategist who can independently develop unique, performance-focused advertising concepts for one of our fashion and jewellery stores.

For now, this role will focus on one store, allowing you to fully understand the brand, audience, offers and creative direction. As we grow, there will be opportunities to take responsibility for multiple stores and a significantly larger creative output.

This is not simply a design role. We’re looking for someone who combines the creative eye of an Art Director with the marketing mindset of a Performance Creative Strategist.

You should be able to look at a product and understand not only how to make it visually appealing, but also how to position it to a specific audience, what message should be communicated and what emotional response the creative should trigger.

Advanced experience with ChatGPT image generation and Kling is an absolute requirement.

What We’re Looking For

• Advanced experience with ChatGPT image generation and image editing
• Advanced experience creating realistic AI videos with Kling
• Experience creating advertising creatives for e-commerce or dropshipping brands
• Strong creative thinking and the ability to develop original concepts independently
• Strong understanding of marketing psychology and target audiences
• Ability to understand what different customer segments care about and translate this into creative concepts
• Ability to communicate a clear message through a creative rather than simply creating an attractive image
• Understanding of emotional triggers such as desire, trust, curiosity, urgency, scarcity, gifting, nostalgia, social proof and aspiration
• Strong understanding of hooks, storytelling and direct-response advertising
• Good understanding of Meta Ads and performance-focused creatives
• Strong eye for fashion, jewellery, styling, composition and visual storytelling
• Ability to turn basic product photography into realistic, premium advertising content
• Ability to keep products accurate in colour, shape, materials and important details
• Ability to work independently without needing every creative idea explained step-by-step
• Fluent English and strong communication skills
• Able to work quickly while maintaining a high level of quality

We are specifically looking for someone who is already highly proficient in both Kling and ChatGPT. This is not a position for someone who is still learning these tools.

Your Main Responsibility

Initially, your target will be to create two complete creative collections per working day.

Each collection consists of:

• 7 static image creatives
• 3 video creatives

This means the initial daily target is:

• 14 static creatives
• 6 videos

However, two collections per day is only the starting point.

As our creative systems become more streamlined and the business continues to scale, the number of collections may increase significantly.

We are therefore looking for someone who can operate in a high-output creative environment and grow with the role.

Creative Strategy

Every collection should start with a clear creative and marketing angle.

Before creating anything, you should understand:

• Who exactly are we speaking to?
• What does this customer care about?
• What problem, desire or emotion can we connect the product to?
• What message should the customer understand within the first few seconds?
• Should the creative create urgency, trust, curiosity, desire, emotional connection or another response?
• What type of person, environment or situation would make the message feel believable?
• What hook would make this specific audience stop scrolling?
• How can we position the same product differently for different audiences?

For example, the exact same jewellery product could be positioned around:

• A meaningful gift between family members
• A limited-time closing sale
• A customer discovering an unexpectedly good deal
• Sentimental value
• Everyday elegance
• A mature customer looking for timeless jewellery
• Social proof from other customers
• Scarcity or urgency around remaining stock

The visual execution should always support the underlying marketing message.

We don’t want someone who asks, “What image should I make?”

We want someone who asks, “What does the customer need to see, feel or understand for this creative to work?”

Your Main Tasks

• Analyse the product, offer, target audience and customer motivation
• Develop a clear creative strategy for each collection
• Develop unique concepts based on different marketing angles
• D ---------- which environments, people, situations and visual stories best communicate the message
• Create realistic lifestyle photography, UGC-style content, product-focused visuals, gifting concepts, testimonial concepts, unboxing concepts and other formats
• Create short-form AI videos using Kling
• Write detailed ChatGPT image prompts and Kling video prompts
• Write natural dialogue, hooks and scripts when required
• Develop creatives around offers, promotions, scarcity and campaign themes
• Adapt the message and visual direction to specific target audiences
• Think independently rather than relying exclusively on examples from us
• Review every creative for product accuracy, spelling, realism and visual consistency
• Process feedback quickly and apply learnings to future collections
• Keep files organised and communicate clearly through Slack

Creativity and Marketing Thinking Are Equally Important

We already have frameworks, examples and established store concepts, but we do not want someone who simply copies them.

We need someone who can understand why a concept works and then develop new variations and completely new directions from that insight.

A visually beautiful creative that does not communicate anything is not enough.

Every creative should have a purpose. It should make the customer:

• Feel something
• Understand something
• Want something
• Trust something
• Take action

That marketing mindset is just as important to us as the quality of the design itself.

Growth Potential

The role will initially focus on one store, but we are building a much larger creative operation.

If you perform well, there will be opportunities to:

• Take responsibility for creatives across multiple stores
• Produce a higher number of creative collections per day
• Take greater ownership over creative strategy and campaign concepts
• Analyse which creative angles are working and develop new concepts based on those insights
• Help define our creative systems and processes
• Grow into a broader Creative Lead / Art Director / Creative Strategist position

We are looking for someone who wants to grow with the company rather than simply complete individual design tasks.

What We Offer

• A long-term position
• Consistent daily work
• Clear SOPs, frameworks and examples
• Existing brand concepts to build from
• Regular feedback and creative direction
• Flexible working hours
• Weekly or bi-weekly payments
• Significant opportunity to increase your responsibilities as we scale
• Opportunity to work across multiple brands in the future
• Opportunity to grow into a broader creative leadership role

How to Apply

Please send:

• A short introduction about yourself
• Your previous experience creating e-commerce advertising creatives
• Examples of images you created specifically with ChatGPT
• Examples of videos you created specifically with Kling
• Examples of complete creative concepts or campaigns you developed yourself
• Your availability and preferred working hours

Please also answer these two questions:

1. How do you normally approach a new product when developing a creative concept from scratch?

2. How would you change the creative concept when selling the same product to two very different target audiences?

If your experience mainly consists of Canva templates, basic AI prompting or simply following existing designs, this role is probably not the right fit.

We’re looking for someone who can combine AI execution, visual direction and marketing psychology to turn a simple product into advertising that actually communicates, connects and converts.