YouTube Content Specialist

Skills to Change Institute · Work from home · Basic social media role · Results-based hours

Who I am, and what this is
I’m Robert Gene, founder of the Skills to Change Institute and creator of eutaptics® and FasterEFT™ methods. For more than thirty years, I have used this method to help people address a wide range of long-standing problems, including addictions, relationship difficulties, emotional distress, pain, sleep problems, food and chemical intolerances, money-related patterns, limiting beliefs, and a lot more.

About the Role
I am looking for an experienced YouTube Content Specialist to help transform an established YouTube channel with 2,600+ existing videos into a well-structured, optimized platform that reaches new audiences and generates new customers. The channel focuses on the personal transformation methods eutaptics® and FasterEFT™ and contains a large library of educational and training content.
I'm looking for someone who understands YouTube growth, analytics, content optimization, and video repurposing.

What You'll Do

• Learn the Method: Complete paid training and selected Skills to Change courses to understand the method, terminology, audience, and my communication style.
• Weekly Content Production: Use Robert’s ongoing live calls and Q&As as source material to create 1 strong long-form YouTube video per week from a selected question-and-answer segment, and repurpose it into 2–3 engaging YouTube Shorts
• Audit & Strategy: Analyze the channel and YouTube Analytics to identify what works, uncover high-potential content, and prioritize which videos to optimize first.
• Optimize Existing Content: Improve titles, descriptions, thumbnails, chapters, playlists, end screens, internal linking, and calls to action based on search intent and performance data.
• Create Shorts & Reels: Find strong hooks and moments within existing long-form videos and turn them into engaging short-form content, ideally using OpusClip. Content may also be repurposed for Instagram, Facebook , TikTok, and other relevant platforms.
• Visual Design: Create effective YouTube thumbnails and simple on-brand graphics using Canva or similar tools.
• Track & Improve: Monitor CTR, retention, watch time, search performance, traffic sources, and subscriber growth, and continuously improve the strategy based on results.
• Drive Growth & Conversion: Help turn viewers into followers and customers by creating effective content journeys: Short → Long-form Video → Related Content → Website / Training / Program.

Who I'm Looking For
Someone who is experienced, organized, reliable, accountable, and able to work independently. You should be genuinely curious about personal development and human behavior and willing to understand the work behind the content. I am looking for someone interested in a long-term collaboration.

Skills You Need
Proven experience growing or optimizing YouTube channels, with examples or measurable results.
Strong understanding of YouTube Analytics, SEO, search intent, CTR, retention, and watch time.
Experience with long-form content and creating engaging Shorts/Reels.
Solid video editing skills.
Ability to create effective thumbnails using Canva or similar tools.
Strong written English.
Strong analytical and organizational skills.
Comfortable using AI tools to work efficiently without replacing strategic thinking and creativity.

Nice to Have
Experience in coaching, wellness, personal development, or related fields
Experience with OpusClip, CapCut, or similar video editing tools

What you get
A long-term remote job with the opportunity to raise tied to results.
A paid onboarding and training period.
Payment twice a month, on the 1st and the 16th.
The opportunity to learn a method that may also be personally valuable to you and that you can use on yourself and the people you love for the rest of your life.

How we work
We agree on priorities, deadlines, and expected deliverables in advance. You will have flexibility in when you complete the work, but reliability, communication, and meeting agreed deadlines are essential.

You will track your working time so that every agreed hour is recorded and paid. At the end of each workday, you will submit a short update covering:
What you worked on
What you completed
What you learned
Any questions or obstacles
What you will work on next

This reporting system is designed to keep the team coordinated and identify problems early. It is not intended as micromanagement.

You should be available for an agreed amount of working-time overlap with European Central Time (10:00 AM to 2:00 PM CET daily). No graveyard shift is required.

Attendance at our weekly team meeting is required (Tuesdays, 11:00 AM CET, 1 hour). This is where we review priorities, share feedback, and keep the work moving.

How to apply
Start your application with the word PEACE so we know you have read the complete job post.
Please include:

• A short introduction describing your copywriting and marketing experience and why this particular role interests you (CV+motivation letter).
• Share links to YouTube accounts you have managed, grown, or contributed to.
• Include 2-3 examples of short clips, reels, or posts you personally created.
• List the tools and platforms you currently use for video editing, design, and scheduling (e.g., OpusClip, Canva, Metricool, etc.).
• Please include your expected hourly rate and current weekly availability.
• Imagine you take over an established YouTube channel with 2,600+ existing videos. What would you do during your first two weeks, and why? We are particularly interested in your thinking process. Please be specific rather than giving us a generic YouTube marketing answer.

Shortlisted applicants will be invited to complete a short test, which will also allow you to experience the type of work involved in this role.