Operations & Growth Systems Manager

Operations & Growth Systems Manager

(Online Fitness Business – Strategic Role)

I run a growing online fitness business and I’m looking for someone who can take ownership of our systems, operations, and backend structure.

I do not want to micromanage or tell you what to build.

I’m looking for someone who can:

Analyse how the business currently runs

Identify inefficiencies

Suggest improvements

Build and implement better systems

You will act as the person who brings structure, clarity, and scalability to the business.

What I Need From You
1?? Systems Thinking

Audit current lead flow (TikTok, inbound interest, etc.)

Identify gaps in capture, follow-up, and conversion

Recommend better funnel structures

Improve automation and workflows

You should be comfortable suggesting tools such as Mailchimp, CRM platforms, Trello, automation software, etc. — and implementing them.

2?? Email & Lead Nurturing Strategy

Build and manage email marketing systems

Create structured nurture and sales sequences

Segment audiences effectively

Track performance and optimise

I don’t want to tell you what emails to send — I want you to know what should be sent.

3?? CRM & Database Structure

Create an organised, scalable lead database

Build tagging and tracking systems

Set remarketing timelines

Ensure no leads are forgotten

4?? Client Journey & Retention Systems

Design a clear onboarding process

Create client timeline systems

Improve retention and upsell structure

Build operational boards (e.g. Trello or similar)

The Type of Person This Is For

You think in systems

You see inefficiencies quickly

You enjoy organising chaos

You make suggestions before being asked

You have experience improving online businesses

This is not a “task VA” role.
This is a strategic operations position.

The Outcome I Want

Clear structure behind the business

Automated lead capture and nurturing

Organised CRM with visibility

Predictable systems for growth

Less dependency on me for every decision

Hours

Part-time initially

Flexible structure

Potential to increase hours

Long-term opportunity

To Apply

Please include:

Examples of businesses you’ve improved

Systems you’ve built

Tools you’re experienced with

How you would approach auditing and improving an online fitness business

Your availability and rate