Etsy Growth & Store Manager – Digital Products

I am looking for an experienced, commercially minded Etsy Growth & Store Manager to take ownership of an existing digital-products store.

This is not a basic VA, data-entry or listing-upload role.

The store sells digital spreadsheet products, primarily Excel and Google Sheets templates. It currently has an established catalogue but is significantly underperforming, generating only around US$30 per month in normal sales.

I believe the store has considerably more potential and am looking for someone who can bring a fresh approach, identify what is holding it back and turn it into a commercially successful store.

Initial 4-month growth sprint

The initial engagement will be a four-month growth sprint, working up to 20 hours per week.

If we achieve strong results, my intention is for this to develop into a long-term Store Manager position, with increased responsibility, additional resources and the opportunity for compensation to grow with the store.

I care much more about results than simply hours worked.

What you will do
You will take ownership of the store's growth, including:

• Analyse the existing store, listings and performance
• Identify why products are or are not selling
• Etsy SEO and keyword research
• Competitor and market research
• Identify new product opportunities
• Improve product positioning, pricing and bundles
• Improve thumbnails, titles, descriptions and tags
• Analyse traffic and conversion
• Test ideas and measure results
• Identify products that should be improved, expanded or discontinued
• Help develop new digital-product concepts
• Make basic to intermediate improvements to Excel and Google Sheets products when required
• Provide a simple weekly update covering results, work completed, findings and next priorities

I am not looking for someone who waits for a daily task list.

I want someone who can look at the store, understand what the numbers are saying, identify opportunities and tell me what we should do next.

The person I am looking for
You should have:

• Proven experience growing Etsy stores
• Strong understanding of Etsy SEO, conversion and product research
• Experience with digital products
• Strong commercial judgement
• Confidence analysing store performance and making recommendations
• Good working knowledge of Excel and/or Google Sheets
• Ability to make changes to spreadsheet products where required
• Strong written English
• Reliable communication
• A proactive, ownership-focused approach

Your ability to grow an Etsy store is more important than being an advanced spreadsheet developer.

As the store grows, I intend to add specialist product-development support so that the Store Manager can focus increasingly on growth and commercial performance.

Compensation
US$8–10/hour depending on experience
Up to 20 hours per week initially
Performance bonuses in addition to hourly pay
The role includes one-off bonuses for reaching new monthly sales milestones:

• US$250 sales = US$25 bonus
• US$500 = US$50
• US$1,000 = US$100
• US$2,000 = US$200
• US$3,000 = US$300
• US$5,000 = US$500
• US$10,000 = US$1,000

The incentive structure will continue at higher revenue levels as the store grows.

If multiple new milestones are reached in the same month, all applicable milestone bonuses will be paid.

For example, if sales move from US$500/month to US$2,000/month, the US$1,000 and US$2,000 bonuses would both be paid.

There is significant upside for someone who can genuinely scale the business.

To apply
Please answer the following questions in your application:
1. Tell me about an Etsy store you have personally helped grow.
What were sales like before you became involved, what did they grow to, how long did it take, and what did you personally change?
2. If you inherited an Etsy digital-products store currently generating around US$30–40/month, what would you do in your first 30 days?
3. How do you determine whether an Etsy listing has a traffic problem, SEO problem, conversion problem or product problem?
4. Tell me about a digital product you have helped successfully launch or improve.
5. What experience do you have with Excel and Google Sheets?
You do not need to be an advanced spreadsheet developer, but you should be comfortable modifying and improving spreadsheet products.

Please provide examples or evidence of previous results wherever possible.

Generic applications that do not answer these questions will not be considered.