Google Ads Specialist

We are looking for an experienced Google Ads Specialist to manage, optimize, and scale paid search campaigns for our Hawaii car rental business.

This is a performance focused role. We are not looking for someone who only increases impressions, clicks, or CTR. Our primary goal is to generate more qualified rental inquiries, phone calls, and bookings at an efficient cost.

Expected Output

• Manage and optimize Google Search, Performance Max, and other appropriate Google Ads campaigns.
• Increase qualified leads and rental inquiries.
• Improve cost per qualified lead and conversion rate.
• Maintain strong CTR while ensuring clicks come from customers with actual rental intent.
• Optimize keywords, match types, negative keywords, bidding, audiences, locations, devices, schedules, and budgets.
• Regularly review Search Terms and eliminate irrelevant or low quality traffic.
• Improve campaign structure and landing page alignment.
• Audit and maintain accurate conversion tracking for calls, forms, inquiries, and bookings.
• Identify and correct inflated, duplicated, or irrelevant conversion actions.
• Analyze Hawaii car rental seasonality and adjust budgets and bidding accordingly.
• Identify why performance changes month over month and implement corrective actions.
• Provide recommendations for landing pages when website issues are affecting Google Ads conversions.
• Monitor competitors and paid search opportunities in Honolulu, Waikiki, Oahu, and Hawaii.

Primary KPIs

We will evaluate performance primarily based on:

Qualified Leads → Cost per Qualified Lead → Conversion Rate → Phone Calls → Bookings

Supporting metrics include CPC, CTR, search impression share, search terms, click volume, and campaign spend.

High CTR or increasing Google reported conversions alone will not be considered sufficient if qualified leads and bookings are declining.

Monthly Reporting

The specialist must provide a clear monthly report explaining:

What improved? What declined? Why? What optimizations were completed? Where was budget spent? What generated qualified leads? What did not work? What is the action plan for next month?

We expect the specialist to identify problems proactively rather than only report numbers.

Requirements

Strong hands on experience with Google Ads is required, including Search campaigns, Performance Max, keyword strategy, negative keywords, bidding strategies, conversion tracking, GA4, Google Tag Manager, and Google Search Console.

Experience with car rental, travel, tourism, automotive, or competitive local service campaigns is preferred.

SEO experience is a plus, but Google Ads expertise is the priority.

Applicants should provide examples of Google Ads accounts they have managed and measurable results involving ad spend, leads, CPL, conversion rates, and bookings or revenue