Head of TikTok Shop & Trybe

Head of TikTok Shop & Trybe

Position: Head of TikTok Shop & Creator Commerce
Type: Full-Time
Experience Level: Senior / Experienced
Industry: DTC Ecommerce

We are a rapidly growing ecommerce company looking for an experienced TikTok Shop & Trybe operator to completely own this department.

This is not a simple posting or virtual assistant position.

We are looking for someone who understands how to build, manage, optimize, and scale a TikTok Shop creator ecosystem from the ground up, while also managing our Trybe operation and turning creator content into a consistent acquisition and content engine.

You will be responsible for the performance of the channel.

What You'll Own

TikTok Shop Management

• Manage the entire TikTok Shop operation
• Recruit and onboard TikTok Shop affiliates and creators
• Conduct high-volume creator outreach
• Manage product sample requests and product seeding
• Build relationships with high-performing creators
• Identify creators with the highest revenue and content potential
• Create commission structures and creator incentives
• Launch creator campaigns and promotions
• Manage affiliate offers
• Optimize product listings and TikTok Shop storefront
• Monitor shop health and account performance
• Identify opportunities to increase GMV
• Track creator-level performance
• Analyze which hooks, creators, offers, and videos are generating sales
• Build systems for continuously increasing creator output
• Coordinate with creative, media buying, customer service, and operations teams

Trybe Management

• Own our Trybe account and creator ecosystem
• Recruit and onboard high-performing creators into Trybe
• Manage creator posting and content distribution
• Ensure creators are consistently producing and submitting content
• Repurpose winning TikTok Shop content through Trybe
• Organize and manage creator content at scale
• Identify top-performing creators and double down on them
• Communicate winning hooks, concepts, offers, and angles to creators
• Create systems that encourage creators to iterate on winning ads
• Track creator output, performance, payouts, and activity
• Build a strong core group of creators producing content consistently

Creator Management

A major part of this role is building relationships with creators.

You should know how to:

• Find creators who can actually sell products
• Recruit hundreds of potential affiliates
• Identify the top performers quickly
• Keep successful creators engaged
• Motivate creators to post more frequently
• Give creators feedback that improves their content
• Develop stronger relationships with our highest-value creators
• Create incentives, competitions, bonuses, and campaigns
• Build a community around the brand
• Turn occasional creators into long-term partners

We don't want someone who simply sends outreach messages.

We want someone who can build a creator machine.

Performance & Reporting

You will be expected to track and report on metrics including:

• TikTok Shop GMV
• Revenue by creator
• Revenue by video
• Number of active creators
• New creators recruited
• Samples sent
• Sample-to-post rate
• Videos posted per week
• Revenue per creator
• Revenue per sample
• Affiliate commission
• Content volume
• Creator retention
• Top-performing hooks and concepts
• Trybe creator activity
• Trybe content output
• Top-performing creator content

You should constantly be asking:

How do we get more high-quality creators producing more winning content?

Who We're Looking For

You MUST have previous experience managing TikTok Shop for an established ecommerce brand.

Ideal candidates have:

• Proven TikTok Shop management experience
• Experience growing TikTok Shop GMV
• Experience managing TikTok Shop affiliates
• Experience with creator outreach and product seeding
• Experience managing hundreds of creators or affiliates
• Strong understanding of TikTok Shop Seller Center
• Experience identifying and scaling top-performing creators
• Experience with Trybe is strongly preferred
• Strong understanding of direct-response ecommerce
• Strong analytical skills
• Excellent written communication
• Extremely organized
• Comfortable managing people, systems, and KPIs
• Ability to operate independently without constant direction

Experience with high-volume DTC brands is a major advantage.

This Role Is NOT For You If

• You've only managed organic TikTok accounts
• You've never worked inside TikTok Shop
• Your experience is primarily social media scheduling
• You've never managed affiliates or creators
• You need detailed instructions for every task
• You're uncomfortable being accountable for revenue
• You've only worked with very small creator programs

What Success Looks Like

Your goal is to turn TikTok Shop + Trybe into a scalable creator acquisition and content engine.

That means:

More Creators ? More Content ? More Winning Creatives ? More Revenue

You will have the autonomy to build the systems, team, processes, incentives, and creator relationships necessary to make that happen.

We are looking for someone who wants to own a department, not simply complete tasks.

To Apply

Please include:

1. How many years of TikTok Shop experience you have
2. The largest TikTok Shop you've managed
3. Monthly GMV you helped generate
4. Number of creators/affiliates you've managed
5. Your experience with creator seeding and outreach
6. Your experience using Trybe
7. Examples of TikTok Shops you've worked on
8. A brief explanation of how you would build a creator program from 0 to 500+ active affiliates

Applicants without direct TikTok Shop experience will not be considered.