Social Media Manager — Content Ideas + Creation for US Real Estate (Part-Time, Long-Term)

We are New York Online Realty, a licensed real estate brokerage on Long Island, New York, and AllSpaces, our sister platform where property owners rent out any space they own: driveways, garages, backyards, warehouses, boat slips, land, apartments and houses.

Check out our stuff before you apply:

New York Online Realty: ---------- | ----------
AllSpaces: ---------- | ---------- (that is a ZERO, not the letter O)

We already have two great marketing VAs who execute beautifully. What we do not have is the person who comes up with the ideas. That is this job.

WHAT YOU WILL DO

This role is 70–80% thinking and 20–30% making. You will:

Deliver 6 researched content ideas every Monday (about 3 for AllSpaces, 3 for New York Online Realty), each built on our five questions (below)
Turn approved ideas into clear briefs and direct our two marketing VAs on what gets made
Produce 1–2 pieces per week yourself, start to finish, especially when testing a new format
Log trends daily and write a one-page trend read every month: what is working in US real estate and rental content, what we should copy, what we should stop
Build and keep expanding a map of Long Island and NYC audience segments: who they are, what they own, what they watch, and where
Track results by sign-ups, calls and DMs, not views, and change course when something is not converting

HOW WE THINK

Before anything gets made here, we answer five questions:

Who is watching this?
Why are they watching it?
Where are they from, and which platform are they on?
What are they already consuming?
When do they consume it?

If you read those and thought "obviously," keep reading. If you thought "why does that matter," this is not the job for you.

WHO YOU ARE

You live on TikTok, Instagram, YouTube, Facebook and ---------- , daily, and you try new formats on your own
You understand American audiences and New York specifically. You know a boat owner in Nassau County, a renter in Brooklyn, a contractor in Suffolk with an empty warehouse and a homeowner in Queens with a spare driveway are four different people who watch four different things
You bring ideas before anyone asks, and when one idea works you keep going deeper on it without being told
You can script, direct, edit, caption and post on your own
You d ---------- per piece whether it should be a real person on camera, AI, or something else, and you can explain why
Excellent written and spoken English
Bonus: you have worked with a US real estate, property management or home-services brand, or you have grown an account of your own and can explain what worked

DETAILS

Part-time, 20 hours/week, long-term
Must overlap US Eastern mornings (Manila evenings) for a short daily check-in
Pay: $5.00USD per hour, paid bi-weekly
Growth path: strong work earns more hours at the same rate first. More hours means more pay; this is how we grow every VA on the team
You will work directly with the two owners, not through a manager

HOW TO APPLY

Do not send a generic cover letter. Do this instead:

Start your application with the word DRIVEWAY. Then name three US real estate or rental content accounts you follow right now, and for each one give us one or two sentences on why their content works.

That is the whole first step. If your answer is specific, we will send you the next one.