Performance-Based DTC Video Editor

About the Role

We’re looking for a Performance-Based DTC Video Editor who understands that great advertising creative is about more than making a video look good.

You’ll be creating direct-response video ads for DTC/e-commerce brands, with a strong focus on hooks, retention, storytelling, conversion, and measurable performance.

You’ll work with raw footage, UGC, AI-generated assets, voiceovers, B-roll, and other creative assets to produce high-performing ads for platforms like Meta/Facebook and Instagram.

This role is ideal for an editor who thinks like a marketer — someone who understands why an ad works, what makes people stop scrolling, and how creative can be improved based on performance data.

Responsibilities

• Performance Video Editing
• Edit high-performing short-form video ads for DTC and e-commerce brands
• Create direct-response creatives designed to generate conversions
• Build strong hooks that capture attention within the first few seconds
• Maintain pacing, storytelling, and retention throughout each video
• Use B-roll, UGC, graphics, captions, sound design, and other assets to strengthen the creative
• Adapt existing concepts and winning creatives into new variations
• Produce multiple creative variations for testing and optimization

Creative Testing & Optimization

• Create variations of hooks, angles, openings, CTAs, and creative structures
• Analyze creative performance and apply learnings to future edits
• Work with creative strategists to develop and improve advertising concepts
• Identify opportunities to improve retention, engagement, and conversion
• Iterate quickly based on performance data and creative feedback
• Understand the difference between content that looks good and content that actually performs

DTC & Direct-Response Creative

• Create advertising content specifically for DTC/e-commerce audiences
• Understand customer psychology and purchase intent
• Translate marketing angles and offers into compelling video creatives
• Use proven direct-response principles in editing and storytelling
• Study winning ads and identify the creative elements that contribute to their performance
• Stay aware of current trends in performance creative and paid social advertising
• AI & Creative Tools
• Work with AI-generated video, images, voiceovers, and avatar content
• Use AI-powered creative tools to increase production speed and output
• Combine AI-generated assets with traditional editing techniques to create natural and engaging ads
• Continuously test new tools and workflows that can improve creative production
• Maintain quality and authenticity when working with AI-generated content

Collaboration & Production

• Work closely with creative strategists, marketers, and other editors
• Follow creative briefs while contributing your own creative ideas
• Manage multiple projects and deadlines in a fast-paced environment
• Communicate clearly and respond quickly to creative feedback
• Maintain organized project files and efficient editing workflows

Requirements

• 2+ years of professional video editing experience
• Proven experience creating DTC/e-commerce or direct-response advertising creatives
• Strong portfolio of performance-based video ads
• Experience creating content for Meta/Facebook and Instagram advertising
• Strong understanding of hooks, retention, pacing, storytelling, and CTAs
• Ability to create multiple creative variations for testing
• Strong understanding of what makes short-form advertising content perform
• Proficiency in Premiere Pro, CapCut, Final Cut Pro, or similar editing software
• Strong attention to detail and ability to work quickly without sacrificing quality
• Ability to take creative feedback and implement revisions quickly
• Comfortable working in a fast-paced, high-volume creative environment

Preferred Qualifications

• Experience working with DTC/e-commerce brands
• Experience with performance marketing and direct-response advertising
• Experience editing UGC ads
• Experience working with Meta ad campaigns
• Understanding of creative performance metrics
• Experience with supplements, health, wellness, beauty, or other consumer products
• Experience with AI video, voice, avatar, or image-generation tools
• Motion graphics and animation experience
• Experience working with creative testing frameworks

Performance Bonuses

• This role offers a $2,000+ monthly retainer plus performance-based bonuses.
• Performance bonuses are tied to agreed creative and business performance targets. The specific bonus structure and criteria will be explained during the hiring process.

What Success Looks Like

Success in this role isn’t simply producing more videos.

It’s producing better-performing creative.

You’ll be expected to consistently create ads that capture attention, hold viewer retention, communicate the offer clearly, and drive measurable results.

The goal is to become an editor who understands the business impact behind the creative — not just the editing itself.
Interested?

Apply here:

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