Meta Ads Video Editor

About the Role

We’re looking for a Meta Ads Video Editor who knows how to create video ads that don’t just look good — they capture attention, hold retention, and drive action.

You’ll be focused on creating and optimizing short-form video creatives specifically for Meta/Facebook and Instagram advertising.

You’ll work with UGC, raw footage, AI-generated assets, voiceovers, B-roll, graphics, and other creative assets to turn ideas and concepts into compelling ads.

This role is ideal for an editor who understands the fundamentals of paid social creative and knows how to adapt content for different audiences, hooks, angles, offers, and stages of the customer journey.

Responsibilities

• Meta Ad Creative
• Edit short-form video ads specifically for Facebook and Instagram
• Turn raw footage, UGC, voiceovers, B-roll, and creative assets into high-quality advertising creatives
• Create strong hooks designed to stop the scroll
• Build videos with strong pacing, storytelling, and retention
• Develop compelling CTAs that encourage viewers to take action
• Adapt creatives for different audiences, products, offers, and marketing angles
• Create multiple versions of ads for creative testing
• Creative Testing & Iteration
• Develop variations of hooks, openings, messaging, pacing, CTAs, and creative formats
• Repurpose successful concepts into new creative variations
• Analyze creative performance and identify opportunities for improvement
• Use performance insights to improve future edits
• Work closely with creative strategists and marketers to test new concepts and angles
• Quickly iterate based on performance data and feedback

Performance Creative

• Understand the relationship between creative and Meta ad performance
• Apply direct-response principles to video editing
• Understand how the first few seconds impact scroll-stopping and retention
• Create creatives designed around specific marketing objectives
• Balance creative quality with speed and performance
• Study winning ads and identify patterns that can be applied to new creatives

UGC & Social-First Content

• Edit UGC-style ads that feel authentic and native to social platforms
• Transform raw creator footage into polished advertising creatives
• Improve pacing, captions, visual flow, and storytelling without making content feel overly produced
• Incorporate B-roll, screenshots, graphics, text overlays, sound effects, and other elements where appropriate
• Adapt creative formats based on current social media trends and audience behavior

AI & Creative Tools

• Work with AI-generated video, images, voiceovers, and avatar content
• Use AI-powered tools to improve editing speed and creative output
• Combine AI-generated assets with traditional editing techniques
• Test new AI tools and workflows that can improve the creative production process

Collaboration & Production

• Work closely with creative strategists, marketers, and other editors
• Follow creative briefs while contributing your own ideas and improvements
• Manage multiple projects and deadlines
• Implement feedback quickly and accurately
• Maintain organized project files and efficient editing workflows

Requirements

• 2+ years of professional video editing experience
• Proven experience creating Meta/Facebook and Instagram ads
• Strong portfolio of paid social video creatives
• Understanding of Meta advertising and performance creative
• Strong understanding of hooks, retention, pacing, storytelling, and CTAs
• Experience creating short-form advertising content
• Experience editing UGC and social-first content
• Ability to create multiple creative variations for testing
• Proficiency in Premiere Pro, CapCut, Final Cut Pro, or similar editing software
• Strong attention to detail
• Ability to work quickly in a high-volume creative environment
• Comfortable receiving feedback and making rapid iterations

Preferred Qualifications

• Experience working with DTC/e-commerce brands
• Experience with direct-response advertising
• Experience working with Meta ad campaigns
• Understanding of creative performance metrics
• Experience with UGC advertising
• Experience in health, wellness, beauty, supplements, or other consumer product advertising
• Experience with AI video, image, voice, or avatar tools
• Motion graphics and animation experience
• Experience working in a creative agency or performance marketing environment

Performance Bonuses

This role offers a $2,000+ monthly retainer plus performance-based bonuses.

Performance bonuses are tied to agreed creative and business performance targets. The specific bonus structure and • criteria will be explained during the hiring process.

What Success Looks Like

Success in this role means consistently producing Meta ad creatives that capture attention and drive measurable results.

You’ll be expected to test different hooks, angles, formats, and creative approaches while using performance data to continuously improve your work.

The goal is to build a strong pipeline of creative that can be tested, optimized, and scaled across Meta advertising campaigns.

Interested?

Apply here:

----------

Please note: Applications sent via email will not be entertained. You must apply using the application link above.
If a link isn’t working on your end, please try opening it using a different browser instead of Google Chrome.