Marketing & Lead Generation Manager (Construction / Painting, AI Automation)

About us
KCJ Architectural Finishes is a premium painting company in Sydney, Australia. We work with builders and high-end homeowners on quality residential and commercial projects. We're a small, growing team with a clear plan to scale, and this is our first dedicated marketing hire.

The role
You'll own KCJ's marketing and lead generation from end to end. Your job is to bring in a steady flow of quality leads and use AI and automation to make the business run more efficiently. "Manager" here means you own the results. There's no existing team or playbook, so you'll build the system and run it.

Where you fit

You report to the Sales & Marketing Manager, currently the Director.
You own marketing and lead generation: getting enquiries in, following them up and handing qualified leads over.
The Director handles site visits, pricing and closing jobs. You get the meeting booked; they win the work.
As KCJ grows, this role grows with it.

What you'll do

Builder outreach: Build lead lists of Sydney builders, write and run cold email campaigns, manage deliverability and book meetings.
Meta ads: Plan, launch and manage Facebook and Instagram campaigns targeting premium Sydney homeowners, and optimise weekly on cost per lead.
Content: Edit and schedule social content from our project photos and videos, such as before-and-afters, finish close-ups and project stories.
Online presence: Maintain our website, Google Business Profile and reviews.
Lead management: Keep our CRM clean, follow up enquiries quickly and hand qualified leads to the Director.
AI and automation: Find repetitive manual work, such as follow-ups, enquiry handling, quoting admin, content and reporting, and automate it using tools like ChatGPT, Claude, Zapier or Make.
Systems: Document how we work in clear SOPs and templates.
Reporting: Send a weekly report covering leads, cost per lead, meetings booked and what you're testing next.

What this role is not

Not sales: you won't quote or close jobs.
Not estimating: you won't do measurements or takeoffs.
Not on-site: you won't film or visit jobs. Photos and video come from our team.

What you need

2+ years in digital marketing or lead generation where you were responsible for lead volume.
Meta ad campaigns you personally managed, with results you can show.
Cold email outreach experience.
At least one AI automation you built that a business used day to day.
Strong written and spoken English, since you'll be communicating with Australian builders and homeowners.
Reliable internet, a quiet workspace, and availability for the hours above.

Nice to have

Experience with construction, trades, home services or real estate clients.
Canva or Adobe skills.
Experience with Instantly, Apollo, HubSpot, Zapier, Make or n8n.
Experience setting up custom AI assistants (Custom GPTs, Claude Projects) or basic scripting.

What's hard about this role
You'll be building from close to zero with no team to lean on. Our clients are premium, so generic marketing won't work. If you want ownership and to see your work directly grow a business, this is for you.

Hiring process

Apply using the steps below.
Shortlisted candidates complete a paid 2–3 hour test task ($20 USD): a lead generation plan for Sydney builders plus one simple automation.
A 30-minute live video interview where you walk us through your past work and your test.

How to apply
Start your application with the words "KCJ Builders" and include:

Your CV and portfolio or campaign results.
A link to a 60-second video (Loom or unlisted YouTube) answering: "What's the first thing you would do to get KCJ more builder leads, and why?"
In 3–5 sentences, one campaign you ran: what it cost, how many leads it produced, and what you'd do differently.

Applications without the video won't be reviewed.