Content Marketing & Customer Journey Lead - Luxury Travel

About the role
Luxeworld - A luxury travel agency in Sydney, Australia - is seeking a commercially minded Content Marketing & Customer Journey Lead to develop and coordinate our content and campaign activity across the customer journey.
The role will turn Luxeworld's destination expertise, travel inspiration, experiences and offers into compelling content and integrated campaigns across our website, email , social media, digital advertising and partner channels.
You will work closely with the Luxeworld team, our designer, SEO/AEO agency, digital advertising agency and travel partners to ensure our marketing is coordinated, consistent and ultimately generates quality travel enquiries.

Key responsibilities

Content & campaign planning
Own and maintain a rolling 12 month content and campaign calendar.
Turn destinations, travel trends, seasonal opportunities and Luxeworld offers into compelling campaigns and content.
Coordinate content across website, email , social, digital advertising and partner channels.
Make best use of AI tools for creation of content

Customer journeys & lead generation
Develop customer journeys from initial travel inspiration through to enquiry.
Identify opportunities for lead magnets such as destination guides, luxury itineraries and travel planning resources.
Develop content and communications that nurture prospective travellers and encourage enquiries.
Ensure website content has clear and relevant calls to action.

Website content
Manage the ongoing Luxeworld website content plan.
Brief, edit and/or commission articles, destination guides, itineraries and other content.
Load and maintain content through the website CMS.
Work with the SEO/AEO agency to implement their recommendations.
Identify opportunities to improve content structure, internal linking and customer pathways.

Content distribution
Coordinate the dissemination of Luxeworld's content, offers and travel information across all relevant channels.
Work with the designer on social media and newsletter content and publishing.
Brief the digital advertising agency on campaigns, offers, audiences and landing pages.

Partnerships
Identify opportunities to collaborate on content with luxury hotels, tourism organisations, airlines, travel suppliers and complementary luxury brands.
Develop mutually beneficial content initiatives that extend Luxeworld's reach and provide value to prospective travellers.

Coordination & measurement
Coordinate content-related activity across internal resources, agencies and suppliers.
Monitor content and campaign performance, including engagement, leads and enquiries.
Use results to continually improve the content calendar and customer journeys.

What we're looking for
Experience in content marketing, digital marketing or a related role.
Strong content planning, project management and editorial skills.
Experience developing customer journeys and lead-generation content.
Excellent writing and editing skills, albeit with support of AI tools
Experience working with a website CMS.
Strong understanding of digital marketing and SEO principles.
Commercial mindset with an understanding of how content contributes to enquiries and revenue.
Excellent organisational and stakeholder-management skills.
Ability to work independently and coordinate agencies, suppliers and partners.

Experience in luxury travel, tourism, hospitality or another premium consumer category would be highly desirable.
The ideal person

You are strategic enough to see the bigger picture, but hands-on enough to build the calendar, brief content, edit copy, update the website and keep campaigns moving.
You understand that luxury travel marketing is about more than generating traffic — it is about inspiring travellers, building trust, demonstrating expertise and ultimately creating quality client relationships.

Role boundaries
Content Marketing & Customer Journey Lead: Content strategy, campaigns, customer journeys, content distribution and coordination.
Designer: Creative development and day-to-day social/newsletter publishing.
SEO/AEO agency: Technical SEO, AEO and specialist search strategy.
Digital advertising agency: Paid media execution and optimisation.
External partners: Collaborative content, experiences and promotional opportunities.