Lead Generation & Marketing VA – Excellent Spoken English Essential

10 hours per week initially | Potential to grow to 15–20 hours

I run two related Australian businesses in the anxiety and wellbeing space — one working with adults and practitioners, and Creating Confident Kids, which helps parents understand, prevent and address anxiety in children.

I’m looking for someone long-term, but this is not a traditional general VA role.

The primary focus of this position is lead generation, outreach, relationship building and helping create genuine business opportunities.

What you'll be doing

A major part of your role will involve finding and contacting relevant businesses, organisations and professionals.

For Creating Confident Kids, this could include:

Childcare centres and kindergartens
Parenting and family organisations
Pregnancy and antenatal organisations
Schools and community organisations
Allied-health professionals
Parenting podcasts and other relevant audiences

For my adult anxiety business, this could include:

Physiotherapists
Chiropractors
Osteopaths
Naturopaths and herbalists
Bodyworkers and massage therapists
Integrative-health practitioners
Women's-health practitioners
Other professionals who regularly see clients experiencing anxiety but do not specialise in treating it

You will research suitable prospects, identify the right person to contact, reach out by phone and email , follow up, keep accurate records and help move interested people towards a conversation with me.

You must be comfortable picking up the phone and speaking professionally with Australian businesses.

This is extremely important.

There is also a marketing component

Each week I will generally record one longer video.

You will help turn that into useful marketing content, which may include:

Short-form videos
Social-media content
A weekly email to my database
Content that can be reused in outreach

There will also be some general marketing and technical work, such as ---------- , email campaigns, uploading content, checking links and funnels, and basic Canva work.

You do not need to be an expert in everything. However, you need to be comfortable learning systems and getting things done without needing constant supervision.

Who I'm looking for

You need:

Excellent spoken English
Excellent written English
Confidence speaking with people on the phone
Experience in lead generation, business development, appointment setting, outreach or a similar role
Strong research skills
Good follow-up and organisational skills
The ability to communicate naturally rather than simply read a sales script
Initiative and common sense
Attention to detail
The confidence to tell me when something isn't working

Experience with ---------- , Canva, email marketing, CapCut or similar tools would be helpful, but lead generation and communication skills are more important.

Please DON'T apply if:
Your main experience is data entry
You only want to create social-media posts
Your idea of lead generation is scraping thousands of email addresses and sending generic messages
You are uncomfortable making phone calls
You need a detailed instruction for every task
You apply for jobs without reading the advertisement

How to apply

Please follow these instructions carefully. Applications that don't follow them will not be considered.

Start your application with the words:

CONFIDENT KIDS

Then send me:

1. A 60–90 second video introduction

Please tell me:Who you are
Your experience with lead generation or business development
Why you're comfortable speaking with businesses by phone
Why this role interests you

Please do not send a highly edited promotional video. I simply want to hear you speak naturally.

2. Answer this question in 3–5 sentences:

Imagine I asked you to help me build relationships with 20 childcare centres in one Australian region.

How would you approach the job?

3. Give me one real example

Tell me about a previous role where you personally contacted prospective customers, businesses or referral partners.

What did you do, and what happened as a result?

Hours

The position will start at approximately 10 hours per week, with the potential to increase to 15–20 hours per week as we develop systems and identify what is generating results.

I'm looking for someone who wants to grow with the businesses rather than simply complete a list of tasks.

Expected start: approximately two weeks from appointment.

If you're confident speaking with people, enjoy opening doors and building relationships, and like seeing your work contribute directly to business growth, I'd like to hear from you.