Ad Performance & Iteration Specialist (Remote, Full-Time)

We're a Dutch-owned online store business with our own brands. We run ads on Facebook and Instagram every day and make a lot of video ads.

We're hiring one person with a clear job: find our best ads and make them keep working longer.

No Spanish needed. Our customers speak Spanish, but all our work, tools and team chat are in English.

What you'll do

Our AI tools track all our ads. When an ad needs a new version, the tool flags it. That can happen because an ad just became a winner, because it's starting to perform worse, or for another reason.

Your job is to turn each flagged ad into new versions:

Pick up the ads our AI tools flag and figure out what kind of new version each one needs.
Come up with the new versions. Usually that means a different opening (first 3 seconds): a new visual, voiceover or structure. Changing a few words doesn't count.
Brief our video editors clearly. We have a full editing team, so you don't edit videos yourself.
Keep a log of every new version and how it performed, so we learn what works best.

Coming up with brand-new ad ideas is our senior strategist's job. You work on ads that already exist.

What we need from you

At least 1 year of experience with video ads on Facebook /Instagram that are built to drive sales
You can use Meta Ads Manager on your own. You understand frequency, CPM, ROAS and CPA, and you can tell what the numbers mean.
Good written English. You're organized and you reply quickly on Slack.
You know the difference between a new version of an ad and a small cosmetic change

Nice to have: Experience with Shopify or cash-on-delivery stores

What we offer

A full-time job (40 hours a week) that's meant to last. We want someone who stays for the long term.
Your own clear area of responsibility
You work directly with the founders
A real ad budget to test your ideas
Room to grow into a bigger creative strategy role

How to apply (please follow all 3 steps)

Start your email subject with PURPLE-TOE. We filter for this word, so we won't see applications without it.
Send a short video (Loom) or voice note, 60–90 seconds. Phone audio is fine. Answer this question:
"An ad has been running for 3 weeks. Frequency is 1.8 and ROAS is dropping. What 3 new openings would you make, and why is each one really different?"
In writing, tell us:
About one ad you changed yourself that didn't work, and why you think it failed
Your expected monthly rate