LinkedIn Ads Specialist / B2B Paid Media Specialist (Full-Time Remote)

About TrendSpark Digital:
TrendSpark Digital is a premier growth and digital marketing agency built on a "Retailer DNA" philosophy with veteran specialists driving accountable, high-impact growth. With over $350M+ in media managed and 200+ brands scaled globally, we partner with leading platforms (Shopify Select Partner, Google Partner, Klaviyo Elite) to deliver data-backed performance marketing.

We strictly operate in legitimate, white-hat retail, eCommerce, and professional B2B verticals. We are currently looking for an experienced, high-performing LinkedIn Ads Specialist to join our remote team full-time to scale our B2B paid acquisition campaigns.

Key Responsibilities:

• Full-Funnel LinkedIn Strategy: Build, launch, and optimize high-converting LinkedIn ad campaigns (Sponsored Content, Lead Gen Forms, InMail/Message Ads, Video Ads, and Conversation Ads).
• B2B Audience Architecture: Define and scale precision targeting using job functions, industry verticals, company size, LinkedIn Matched Audiences, Account-Based Marketing (ABM) contact lists, and website retargeting.
• Creative & Copy Iteration: Partner with copywriters and designers to continuously A/B test ad creatives, hooks, and lead magnets to drive down Cost Per Qualified Lead (CPL).
• Tracking & Analytics: Set up and monitor LinkedIn Insight Tags, conversion tracking, UTM governance, and track lead quality down the funnel through CRM and web analytics.
• Data-Driven Optimization: Conduct ongoing bid management, budget allocation, demographic report analyses, and provide weekly actionable performance insights.

Requirements & Qualifications:

• Minimum 2–3+ years of dedicated hands-on experience running LinkedIn Ads and B2B paid lead generation.
• Proven track record in managing LinkedIn Campaign Manager, custom audiences, matched audiences, and conversion setup.
• Strong grasp of B2B sales cycles, lead generation funnels, and landing page conversion principles.
• Analytical mindset with high attention to detail and accountability for metrics (CPL, ROAS, pipeline revenue).
• Excellent written and verbal English communication skills.
• Ability to work effectively and proactively in a 100% remote, full-time environment.