Real Estate Marketing and Social Media

Part-Time | 20 Hours Per Week | Remote

Sabourin Homes Team
Coldwell Banker Sea Coast Advantage
Wilmington, North Carolina

About the Position

The Sabourin Homes Team is looking for an experienced Virtual Assistant to support our real estate marketing, social media, database, and client relationship systems.

This is not an entry-level VA position.

We are specifically looking for someone who has worked with a U.S.-based real estate agent, team, brokerage, or builder and understands the pace and terminology of residential real estate.

Our first priority is finding someone who can confidently manage social media and marketing production. We also need someone who is organized, comfortable learning new systems, and able to take recurring projects off our plate without needing constant reminders.

This is intended to be a long-term, part-time position of approximately 20 hours per week.

Primary Responsibilities

1. Social Media & Content Creation — Highest Priority
You will help manage the Sabourin Homes Team’s social media presence across multiple platforms.
Responsibilities include:

• Create and schedule Facebook and Instagram posts
• Create graphics, carousels, Stories, Reels, and listing posts in Canva
• Create lifestyle and community content about Wilmington and surrounding coastal communities
• Create Just Listed, Under Contract, Sold, Open House, testimonial, market update, and client-focused posts
• Write polished captions in natural, professional English
• Maintain a consistent Sabourin Homes brand voice and visual style
• ---------- content across Facebook , Instagram, Google Business, LinkedIn, and other appropriate platforms
• Help organize and maintain a social media content calendar
• Review performance and suggest content ideas
• Assist with short-form video and YouTube content
• Coordinate with team members and outside marketing resources as needed

We are not looking for someone who simply knows how to post on social media. You must be able to create the content yourself.

2. Marketing & Client “Flow”

Our business is built heavily on relationships, referrals, and staying connected with clients long after a transaction closes.
You will help coordinate recurring marketing and client touches including:

• Monthly postcards
• Email newsletters
• Quarterly ReminderMedia magazines
• Seasonal campaigns
• Client appreciation events
• Birthday and house-anniversary communication
• Referral thank-you systems
• Past-client marketing
• Listing and neighborhood marketing
• Special projects throughout the year

Strong calendar management and follow-through are important. Many of these activities occur monthly, quarterly, or annually and must happen without Jill or Eric having to remember them.

Required Qualifications

Applicants must meet the following requirements:

• Minimum 1 year of experience supporting a U.S.-based real estate agent, team, brokerage, or homebuilder
• Excellent written and spoken English
• Strong Canva experience
• Proven social media content-creation experience
• Ability to write professional captions without excessive editing
• Strong attention to detail
• Excellent organization and follow-through
• Able to manage recurring tasks and deadlines independently
• Comfortable learning new technology
• Reliable internet connection and professional work environment
• Willing to work approximately 20 hours per week
• Able to provide some overlap with U.S. Eastern Time business hours

Preferred Experience

Experience with any of the following is a plus:

• U.S. residential real estate
• Real estate listing marketing
• Canva Pro
• Constant Contact
• Buffer
• Meta Business Suite
• Google Business Profile
• YouTube
• Google Workspace
• Mail campaigns/postcards
• AI tools such as ChatGPT

Compensation

Approximately 20 hours per week.
Compensation will depend on demonstrated U.S. real estate experience, marketing ability, English proficiency, and portfolio quality.

We are looking for a long-term team member and are open to increasing responsibilities and compensation as the role develops.

How to Apply

Please read these instructions carefully. Applications that do not follow all five steps will not be considered.

Step 1 — Use the word COASTAL
Begin the subject line of your application with:
COASTAL – Sabourin Homes Virtual Assistant
This helps us confirm that you carefully read the job description.

Step 2 — Answer These Questions

Please answer each question directly:
1. How long have you worked for a U.S.-based real estate agent, team, brokerage, or builder?
2. Who did you support and what were your primary responsibilities?
3. Describe your experience creating and managing social media for a real estate business.
4. Which platforms have you personally managed?
5. How would you rate your Canva ability from 1–10? Explain your answer.
6. What is your current work schedule and time zone?
7. How many hours per weekday can you overlap with U.S. Eastern Time?
8. Are you currently working for other clients? If so, approximately how many hours per week?
9. Why are you interested in working with the Sabourin Homes Team?

Step 3 — Video Introduction

Send a 1–2 minute video introduction.
Please tell us:

• Who you are
• Your U.S. real estate experience
• The type of marketing/social media work you have done
• Why you believe you would be a good fit for this position

Loom, Google Drive, Dropbox, or another publicly viewable link is acceptable.

Step 4 — Submit Your Portfolio

This is required.
Please provide 3–5 examples of work you personally created.
We would especially like to see:

• Real estate social media posts
• Canva designs
• Listing marketing
• Instagram/Facebook content
• Reels or short-form video
• Email newsletters
• Postcards or direct mail
• Client-event marketing
• Testimonial graphics

If you managed an Instagram or Facebook page, please include the link and explain what portion of the work you personally handled.

We want to see your actual work, not templates created by another marketing department.

Step 5 — Submit Your Application
Your application should include:

• COASTAL in the subject line
• Answers to all screening questions
• Resume
• Video introduction
• Portfolio

Email to ----------
Incomplete applications will not move forward.

Important

Please do not apply if:

• You have never worked with U.S. real estate
• You cannot provide examples of your social media/Canva work
• You are uncomfortable writing in English
• You primarily perform general administrative VA work and have little marketing experience
• You need step-by-step instructions for recurring work after training

We are looking for someone who learns our systems, becomes familiar with our brand, and eventually sees a recurring task and thinks:
“I know what needs to happen next.”