TikTok Shop & Affiliate Manager

BY FAY | Remote

BY FAY is a Netherlands-based beauty brand and professional nail supplier. We are looking for an experienced TikTok Shop specialist who can build our shop from scratch, prepare it for launch and develop a network of creators who generate sales.

We do not currently have a TikTok Shop. You will be responsible for the complete process: account setup, Shopify integration, product listings, creator recruitment, affiliate management and ongoing performance.

We need someone who has done this before and can work independently.

About the first launch

Our upcoming collection includes:

• 18 handmade Nail Jewel styles.
• 100 pieces per style.
• Prices ranging from €9.95 to €14.95 excluding VAT.
• Easy application and a time-saving benefit for nail professionals.
• A premium finishing detail that creates opportunities for demonstrations, styling videos and creator collaborations.

This collection will be the starting point for developing TikTok Shop as a sales channel for BY FAY.

Your responsibilities

1. Complete TikTok Shop setup

Take ownership of setting up a functioning shop that is ready to accept and fulfil orders.

This includes:

• Checking seller eligibility and the requirements for our market.
• Providing one clear checklist of the business documents and information needed.
• Managing the setup and verification process, coordinating with us where owner action is required.
• Configuring seller information, payment details, shipping, returns and customer-service settings.
• Setting up the shop’s branding and connecting the appropriate TikTok account.
• Resolving onboarding issues and communicating any blockers promptly.
• Testing the customer journey and operational setup before launch.

2. Shopify integration and order management

Our existing webshop runs on Shopify. You will be responsible for establishing and testing the appropriate connection between Shopify and TikTok Shop.

Your work should cover:

• Product and variant mapping.
• Accurate inventory synchronisation.
• Correct prices and product information.
• Order transfer and fulfilment workflows.
• Shipping and tracking updates.
• Identifying and resolving synchronisation errors.
• Clear instructions for the team on handling TikTok Shop orders.

With limited quantities per style, accurate stock management is essential.

3. Product listings and merchandising

Create complete, professional product listings that reflect the BY FAY brand and help customers make purchasing decisions.

This includes:

• Product titles, descriptions, categories and attributes.
• Correct prices, quantities and variations.
• Clear information on what each purchase includes.
• Product images, application visuals and video requirements.
• Application and care information based on verified product instructions.
• Selecting suitable products to feature during the launch.
• Recommending bundles where commercially appropriate.
• Resolving listing issues and monitoring product approval status.

You will coordinate with our content team for assets and provide clear briefs when additional material is needed.

4. Creator research and recruitment

Build a relevant creator network for the launch and future campaigns.

You will:

• Find nail, beauty and manicure creators whose audiences match our customers.
• Assess content quality, audience relevance, engagement and available sales performance.
• Prioritise creators who can demonstrate the product clearly and credibly.
• Conduct personalised outreach and manage follow-ups.
• Negotiate collaboration terms within agreed budgets and commission limits.
• Coordinate samples, delivery details and publishing timelines.
• Maintain an organised creator pipeline with contact details, status and next actions.

We expect active recruitment and relationship management, not simply a spreadsheet of creator names.

5. Affiliate programme management

Set up and manage the affiliate programme from recruitment through performance review.

Responsibilities include:

• Recommending commission structures based on our margins.
• Setting up appropriate creator collaborations.
• Managing product samples within an agreed budget.
• Preparing clear briefs covering product benefits, demonstrations and calls to action.
• Following up on sample receipt, content creation and publication.
• Tracking which creators publish and which generate sales.
• Building longer-term relationships with effective creators.
• Recommending improvements or ending ineffective collaborations.

Samples, fees and commissions must be tracked so we understand the cost and value of each partnership.

6. Launch and content coordination

Develop a practical TikTok Shop launch plan that works alongside our wider BY FAY campaign.

You will:

• Plan the shop launch around our Inner Circle early-access schedule.
• Coordinate product availability, creator content and launch communications.
• Brief our content team on videos needed for the shop.
• Develop concepts for application demonstrations, before-and-after videos, styling and product close-ups.
• Coordinate shoppable content and assess whether LIVE shopping is appropriate.
• Identify content worth testing further.
• Recommend paid promotion where justified, with approval before spending.

Our team can support content production. You must provide the commercial direction, clear briefs and follow-through.

7. Reporting and optimisation

Provide a concise weekly report showing what has been completed, what is working and what needs to change.

Track relevant metrics such as:

• Shop sales and orders.
• Product performance.
• Product clicks and conversion.
• Average order value.
• Creators contacted, responses and confirmed collaborations.
• Samples sent and content published.
• Sales generated by individual creators.
• Affiliate commissions and other campaign costs.
• Cancellations, returns and operational issues.
• Profitability based on available cost data.

Success will be assessed on execution, sales and profitability—not views or follower growth alone.

What we expect in your first month

Week 1 — Assessment and setup

• Review our products, Shopify setup and launch requirements.
• Provide a clear implementation plan and document checklist.
• Start seller onboarding and shop configuration.
• Begin creator research and prepare your outreach approach.

Week 2 — Listings and testing

• Prepare the product listings and required assets.
• Configure and test the Shopify connection.
• Check inventory, order and fulfilment workflows.
• Begin creator outreach and collaboration discussions.

Week 3 — Creator activation and launch preparation

• Confirm initial creator collaborations.
• Coordinate samples, briefs and publishing schedules.
• Complete shop checks and resolve outstanding issues.
• Prepare a detailed launch calendar.

Week 4 — Launch and optimisation

• Launch once the shop is approved and operationally ready.
• Coordinate creator content and monitor orders.
• Resolve issues quickly.
• Report initial results and propose the next growth priorities.

This is an indicative timeline. In your application, explain what is realistic based on your experience, including platform approval times and other dependencies.

Required experience

You must have:

• Direct experience setting up and managing TikTok Shops.
• Practical experience recruiting and managing affiliate creators.
• Evidence of previous shop or campaign results.
• Experience with ecommerce operations and Shopify integrations.
• An understanding of commissions, product margins and campaign profitability.
• Strong written communication and creator outreach skills.
• The ability to manage the project independently and keep accurate records.

Experience with TikTok Shop in the Netherlands or other EU markets is strongly preferred. Beauty, nail or cosmetics experience is an advantage.

How you should work

We are looking for someone who:

• Takes initiative and researches solutions independently.
• Gives clear recommendations rather than waiting for instructions at every step.
• Communicates blockers early and proposes solutions.
• Works to agreed deadlines and follows up consistently.
• Collaborates effectively with our content and ecommerce team.
• Keeps accounts, creator records and campaign information organised and accessible to BY FAY.
• Obtains approval before committing to advertising spend, paid collaborations or unagreed costs.

How to apply

Please include:

1. Relevant TikTok Shop experience: which shops you worked on, the markets involved and your exact responsibilities.
2. Setup examples: explain a shop you built from scratch and the main challenges you resolved.
3. Creator recruitment experience: how you find, approach and activate suitable affiliates.
4. Results: provide examples with a timeframe and explain whether sales came from organic content, affiliates, LIVE shopping or paid advertising.
5. Supporting evidence: shop links, case studies or screenshots, with confidential information removed where necessary.
6. Your first-month plan: how you would approach the BY FAY setup and creator recruitment.
7. Availability and rate: your start date, weekly availability and proposed pricing, distinguishing setup work from ongoing management.

Please do not apply if you have no direct TikTok Shop and affiliate creator experience. General social media management, content creation or personal TikTok use alone does not qualify you for this role. We are looking for someone who can demonstrate relevant work and take ownership from day one.