E-Commerce Performance Marketer – Meta + Google Ads (Shopify)

Hello!

USA Express ( ---------- ) is looking for a hands-on performance marketer to manage paid customer acquisition for a Shopify ecommerce brand selling authentic U.S.-sourced products in the Philippines.

This is not a social media posting role. We already have someone handling organic social media and community engagement.

Your job is to turn paid traffic into measurable website sales.

You should be comfortable working directly inside Meta Ads Manager, Google Ads, Google Merchant Center, Shopify, and conversion-tracking tools.

Responsibilities:

• Set up, manage, and optimize Meta Ads for Facebook and Instagram
• Set up and manage Google Ads, including Shopping, Performance Max, and Search where appropriate
• Verify Meta Pixel, Google conversion tracking, and purchase events
• Troubleshoot Google Merchant Center and Meta catalog issues when needed
• Build prospecting and retargeting campaigns
• Test products, audiences, creatives, offers, and landing pages
• Monitor CAC, ROAS, conversion rate, add-to-cart rate, checkout rate, and purchase data
• Identify winning products and increase spend when results justify it
• Stop or adjust poor-performing campaigns quickly
• Coordinate with our social media manager for ad creatives and product content
• Provide a simple weekly report showing spend, sales, CAC, ROAS, and recommended next actions

What we are looking for:

• Hands-on experience managing ecommerce or Shopify advertising
• Strong Meta Ads experience focused on purchases, not just engagement or traffic
• Experience with Google Ads and Google Merchant Center
• Comfortable with product feeds, pixels, conversion events, retargeting, and attribution
• Able to explain campaign performance clearly and simply
• Analytical and commercially minded
• Comfortable starting with a small test budget and scaling only when results justify it

Schedule & Compensation:

• Approx. 15–20 hours per week
• Flexible schedule
• ₱5,000 per week
• Initial 2-week paid trial
• Potential long-term position if performance is strong

To apply, please answer these 3 questions:
1. Tell us briefly about your hands-on experience managing Meta Ads and Google Ads for ecommerce or Shopify stores.
2. What metrics do you personally watch most closely when d ---------- whether to scale, change, or stop a campaign?
3. Please share one example of a paid campaign you managed and the result. You may blur client names or sensitive information.

Mini-Assignment:
USA Express ( ---------- ) is a Shopify store selling authentic U.S.-sourced products in the Philippines.
You have a starting advertising budget of ₱1,000 per day.
In a few short paragraphs, tell us:

• how you would split the budget between Meta and Google,
• what you would launch first,
• and what would make you increase or stop spending.

Please keep your answer practical and concise.

Looking forward to hearing from you!