Video Editors - DTC Performance Direct Response Ads

*Please attach your portfolio link, and briefly indicate roughly how many videos you generally can produce per day when you apply, thanks*

We are looking for a Video Editor to help scale the performance creative engine of a fast-growing DTC beauty & personal care brand primarily serving the US market.

This role is responsible for turning creative briefs into high-performing video ads across Meta and TikTok — including UGC ads, product demonstrations, AI-generated creatives, iterations of winning concepts, and new creative experiments.

We are looking for someone who understands direct-response advertising, consumer psychology, and performance creative — not just editing videos.

Key Responsibilities

• Edit high-performing video ads based on creative briefs, including UGC, product demos, storytelling ads, and AI-generated creatives.
• Collaborate closely with Creative Strategists to transform creative concepts, hooks, and scripts into engaging performance assets.
• Create iterations of winning ads by improving hooks, pacing, visuals, storytelling, and creative execution based on performance insights.
• Develop AI-generated video content using relevant AI tools (e.g. AI avatars, AI scenes, AI animation, AI-assisted editing workflows).
• Ensure all creatives maintain strong visual quality, brand consistency, and alignment with the creative strategy.
• Continuously improve editing workflows to increase creative testing velocity and output quality.

Requirements

• Proven experience editing performance ads for DTC brands, preferably in beauty, skincare, cosmetics, wellness, or personal care.
• Strong understanding of Meta/TikTok advertising creative formats and what makes ads convert.
• Experience with AI-generated content and AI creative tools.
• Ability to understand creative briefs and independently translate strategy into compelling visuals.
• Strong attention to detail in pacing, storytelling, shot selection, visual logic, and overall ad quality.
• Comfortable working in a fast-paced environment with frequent creative iterations.

How to Apply (Applications that do not follow this format may not be considered - please read below):

• Your portfolio link, ideally including DTC beauty, skincare, personal care, wellness, or direct-response ads
• If you have worked for any beauty/skincare brand, pls also specify and include your work examples link
• Your CV/LinkedIn and current availability
• Your expected monthly salary
• A short note on the editing and AI tools you use
• From a clear brief and provided raw footage, how many finished 30–60 second ad variations can you normally produce in one working day? How does your output change when AI-generated footage, avatars, voiceovers, or images are part of the workflow?
• Usually how long does it take for you to re-edit the video after revision feedback is given - let's say 1min video length.

If you have beauty/skincare/cosmetics video editing experience, pls definitely specify and list the name of brands - This is a PLUS!