YouTube Thumbnail Designer – Long-Term Position
Confidential employer
Hello!
We are looking for a high-level YouTube thumbnail designer to work with us long-term.
Our channels:
YouTube – Spilt Milk Podcast
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Instagram – The Blumers
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We are increasing our YouTube production and our goal will be approximately 3 podcast episodes per week.
For every episode, we want 3 strong thumbnail variations that we can use for YouTube's A/B thumbnail testing.
That means the normal workload will be approximately:
- 3 episodes per week
- 3 thumbnail variations per episode
- Approximately 9 finished thumbnails per week
This Is NOT Just Graphic Design
We are specifically looking for someone who understands YouTube thumbnails and click-through rate.
The thumbnails need to make people curious enough to click without looking cheap, overly clickbait, or *AI-generated*.
You should understand things like:
- YouTube CTR
- Curiosity
- Facial expressions
- Composition
- Contrast
- Visual hierarchy
- Simple thumbnail concepts
- Making thumbnails understandable in less than a second
- Designing differently for mobile viewers
- Creating multiple genuinely different concepts for A/B testing
We do not want someone who simply puts text over a photo.
Revisions Are Part of the Job
For each episode, you will create thumbnail concepts and we will provide feedback.
There may be multiple rounds of revisions until we have 3 thumbnails that we genuinely like and are comfortable testing on YouTube.
We need someone who:
- Takes feedback well
- Can make revisions quickly
- Doesn't get frustrated by multiple revisions
- Can come up with new ideas when a concept isn't working
- Pays extremely close attention to details
The goal is not just to complete three thumbnails.
The goal is to end with three thumbnails that could all realistically win the A/B test.
Our Style
Our content is family-friendly, funny, wholesome, and personality-driven.
We generally prefer thumbnails that are:
- Clean
- Bright
- Easy to understand
- Heavily focused on faces and emotion
- Not overly cluttered
- Not obviously AI-generated
- Designed specifically to perform on YouTube
You should be comfortable working with real photos of people and keeping their faces looking natural.
How To Apply
Please send:
1. Your best YouTube thumbnail examples
2. Links to YouTube channels you have created thumbnails for, if applicable
3. Your expected hourly rate
4. What software you use
5. A short explanation of how you approach creating a high-CTR thumbnail
IMPORTANT: Start your application with the word "THUMBNAIL" so we know you read the entire job post.
We are looking for someone we can work with long-term as the channel continues to grow.
Thank you! I look forward to seeing your work.
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