E-commerce Facebook & Google Ads Specialist

OVERVIEW
We are looking for an experienced E-commerce Paid Ads Specialist to manage and grow campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
You will improve performance across our platforms, identify growth opportunities, test new strategies, and turn campaign data into clear actions. This is a hands-on role for someone who understands both paid media and the complete e-commerce customer journey.

KEY RESPONSIBILITIES
Work/manage an advertising agency or work by yourself on the following:

• Manage and optimize Meta and Google advertising campaigns
• Build campaigns for prospecting, retargeting, product launches, and seasonal promotions
• Monitor ROAS, MER, CAC, CPA, CTR, conversion rate, and other key metrics
• Conduct audience, keyword, competitor, and creative research and make improvements to the campaigns
• Develop testing plans for ad creative, copy, audiences, offers, and landing pages
• Manage Google Search, Shopping, Performance Max, and remarketing campaigns
• Review attribution, tracking, and product-feed health
• Collaborate with creative, website, analytics, and marketing partners
• Validate Shopify purchase tracking and conversion values.
• Manage budgets responsibly and recommend where to scale or reduce spending
• Provide concise weekly reports with insights, actions taken, and next steps

QUALIFICATIONS

• 5+ years of hands-on experience managing Meta and Google Ads for e-commerce brands
• Strong understanding of Shopify and e-commerce conversion funnels
• Proven experience improving or scaling paid advertising performance
• Experience with Meta Ads Manager, Google Ads, Google Analytics 4, Google Merchant Center, and Google Tag Manager
• Comfortable analyzing performance beyond platform-reported ROAS
• Strong English communication and reporting skills
• Highly organized, proactive, and able to work independently
• Able to work during agreed PST hours

Experience with drinkware, apparel, consumer products, or promotional merchandise is a plus

COMPENSATION

• $8-$10 per hour, depending on experience
• Remote, with Philippines-based candidates preferred
• Long-term opportunity with room to grow

HOW TO APPLY
Send your resume to ---------- with the subject line:

Latte Sweatshirt - (name)

Please answer these questions briefly in your email :
1. What types of e-commerce Meta and Google campaigns have you managed?
2. What monthly ad budgets have you personally handled?
3. Which metrics do you use to d ---------- whether to scale, optimize, or pause a campaign?
4. Describe one campaign you improved. What was the problem, what did you change, and what was the result?
5. How do you test ad creative and identify creative fatigue?
6. What would you investigate first if traffic increased but Shopify sales did not?

Please include screenshots or examples showing campaign results where possible. Sensitive client or brand information may be removed. We are most interested in understanding what you personally managed and how you think.

Attach your resume link and OLJ link.

This is a part-time job for the first 2 months, then transition into full-time.